BBA (Hons) Digital Media & Marketing

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Bachelor of Business Administration Honors in Digital Media & Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA (Hons) Digital Media & Marketing or Bachelor of Business Administration Honors in Digital Media & Marketing is a full-time three-year undergraduate degree program.

BBA (Hons) Digital Media & Marketing Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
  • The students should have secured a minimum of 55% aggregate marks with Physics, Chemistry, Mathematics, Biology, or Computer science as one of their main subjects at their Intermediate level.

BBA (Hons) Digital Media & Marketing Syllabus

Syllabus of Honors in Digital Media & Marketing Course as prescribed by various colleges & universities.

BBA (Hons) Digital Media & Marketing Semester-I

Sr. No. 

Subjects to Study

1

Business Mathematics and Statistics

2

Financial Accounting

3

Indian Values and Philosophies

4

Information Technology (IT) in Management

5

Managerial Communication

6

Principles and Practices of Management

BBA (Hons) Digital Media & Marketing Semester-II

1

Creative Thinking

2

Excel in Decision Making

3

Environmental Education

4

Human Resource Management

5

Managerial Economics

6

Marketing Management

BBA (Hons) Digital Media & Marketing Semester-III

1

Business Law

2

Cost and Management Accounting

3

Leadership and Team Building

4

Management Information System

5

Quantitative Techniques

BBA (Hons) Digital Media & Marketing Semester-IV

1

Cyber Laws and Security

2

Design Thinking

3

Entrepreneurship and Innovation

4

Financial Management

5

Political Science

6

Production and Operations Management

BBA (Hons) Digital Media & Marketing Semester-V

1

Aptitude and Logical Thinking

2

Culture and Heritage

3

Introduction to Ecommerce

4

Operation Research

5

Summer Internship Programme

BBA (Hons) Digital Media & Marketing Semester-VI

1

Business Ethics and Corporate Governance

2

Community Engagement

3

Certification in Tally Software

4

International Business

BBA (Hons) Digital Media & Marketing Semester-VII

1

Advertising and Media

2

Financial Technologies

3

Management Control System

4

Research Methodology and Case Studies in Management

BBA (Hons) Digital Media & Marketing Semester-VIII

1

Business Simulation

2

Strategic Management

3

Dissertation

 

Advanced Course in BBA (Hons) Digital Media & Marketing

  • MBA (Hons) Digital Media & Marketing