MSc Digital Marketing

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Master of Science in Digital Marketing

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

M.Sc (Digital Marketing) or Master of Science in Digital Marketing is a full-time two-year Post-Graduate degree program. This curriculum focuses on digital marketing techniques such as PPC, Adwords, social media, SEO, web advertising, and others. Candidates will discover ways to efficiently market via the Internet during the course.

M.Sc (Digital Marketing) Eligibility

  • The candidates must have qualified for their Graduation in the relevant field from any recognized University.
  • The aspirants should have secured a minimum of 55% aggregate marks or equivalent in their Bachelor's.

M.Sc (Digital Marketing) Syllabus

Syllabus of the Digital Marketing Course as prescribed by various Universities & Colleges.

M.Sc (Digital Marketing) Semester-I

Sr. No.

Subjects to Study

1

Advanced SEO and SEA

2

Consumers in a Digital Age

3

Corporate Marketing Strategy

4

Social Media Marketing

M.Sc (Digital Marketing) Semester-II

1

Consumer Insights & Analytics

2

Omnichannel Marketing Communications

3

Programmatic, Tracking, & Attribution

M.Sc (Digital Marketing) Semester-III

1

Advanced Analytics & Big Data

2

Digital Business Model & E-Commerce

3

Neuromarketing, AI & Technology

M.Sc (Digital Marketing) Semester-IV

1

Digital Marketing Project

 

M.Sc (Digital Marketing) College

M.Sc (Digital Marketing) Course Suitability

  • This course is appropriate for applicants who wish to gain the skills and competence required to succeed in the digital job market.

How is the M.Sc (Digital Marketing) Course Beneficial?

  • Graduates of the M.Sc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.
  • The candidates who want to pursue further studies can go for higher studies such as Ph.D.

M.Sc (Digital Marketing) Employment Areas

  • Colleges & Universities
  • Business Firms
  • IT Firms
  • Sales and Marketing

M.Sc (Digital Marketing) Job Types

  • Digital Sales Executive / Digital Marketing Manager / Digital Consultant
  • Channel Marketing Coordinator
  • Insights Analyst
  • Marketing Manager / Marketing Researcher
  • Web / Online Manager

Similar Courses in M.Sc (Digital Marketing)

  • MBA (Digital Marketing)

Advanced Courses in M.Sc (Digital Marketing)

  • PhD