Search Engine Optimization (SEO) Executive analyzes, reviews, and implement changes to the websites so that they are organically optimized for the search engines due to which the traffic to the site is maximized by improving the rank of the page within the search engines. In simple words, it is the job of the SEO executive to make your website show up at the top of the search engine results. The presence of the SEO executive is vital in the making of the SEO strategies for both external and internal purposes. The SEO executive guides the content team with the latest updates and modifications in the industry and helps them produce SEO-friendly content.
SEO Executive Eligibility
Educational Qualification
Aspiring candidates need to possess a Bachelor’s degree preferably in Business, Marketing, Communications, or Information Technology to become a Search Engine Optimization Executive.
SEO Executive required Skills
As an SEO Executive, following skills you should have:
- A problem-solving mindset is needed for this job because as an SEO you have to deal with various site problems.
- Prioritization; SEO plans largely depend on what you choose to prioritize, so it is important to make sure that important and impactful tasks are getting done first.
- An analytical mind is a must for the SEO executive because it analyses the difficulties and problems you face while working on the website.
- Rich content; as we know that quality content is one of the keys to organic optimization. So, an executive should have the proper idea of the content so that the number of clicks increases.
- The desire to learn should be present because it is the field that is constantly changing over time. So, an aspiring person should keep himself up to date.
- The ability to work for long hours that too at odd times is the most important skill required to become an SEO Executive. As they have to work in pressure cooker-like conditions.
How to become an SEO Executive?
To become an SEO Executive the aspiring candidates, have to follow the given steps:
Step 1
Aspiring candidates have to clear 12th class preferably with the Non-medical subjects i.e. Mathematics, Physics and Chemistry as the main subjects. Some institutes may demand at least 50% marks to provide admission to advanced courses.
Step 2
After clearing +2 the aspiring candidates need to take admission in some of the related Bachelor’s degree courses like BE(IT), BCA, Bachelor’s degree in Web Development or Digital Marketing, etc. Candidates may have to take Entrance Exams to get admission to some of these courses in the reputed institutes of India.
Some institute also provides Short-term Certificate and Diploma Programmes in SEO techniques.
Step 3
After getting the requisite Qualification you can start your career as an SEO trainee or junior SEO executive with a good digital marketing company. Proper knowledge of HTML, CSS can help one get a good job in the industry.
SEO Executive Job Description
There are various key responsibilities of an SEO executive. Some of those are listed below:
- An SEO Executive review and analyze client sites for areas that need to be improved, deleted, or revised.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- An SEO job description includes preparing detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run PPC campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain the most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Adjust PPC (pay-per-click) campaigns as needed.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI (Return on Investment) in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links and develop and implement a link-building strategy.
- Work with the development team to ensure SEO best practices are properly implemented in the newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
SEO Executive Job prospects and Career Opportunities
In today’s digitalized world everything is on the web. An Educational Institute, a Social Service Organization, A Commercial Business Organization, A Government Agency, A Banking and Financial institute, etc. all have their presence on the web. In fact, they are fighting to be more visible on the net. Thereby generating competition to be on the top in the Organic search. This competition has generated a lot of Job prospects for SEO Executives.
Thus an SEO Executive can not only find career opportunities in these organizations in their digital marketing department but also can work independently as a consultant and SEO executive with the various organization.
As the need for digital marketing is increasing so the demand for SEO Executives is also increasing. Looking at the growth prospects of digital marketing we can say that there are lots of career opportunities waiting for young budding SEO Executives.
SEO Executive Salary
On average, a fresher SEO Executive can expect anything between Rs.25,000 to Rs.30,000 per month. However, with some experience in the field and knowledge of the working of SEO techniques, one can look for Rs.40,000 to Rs. 50,000 per month.
There is no death of remuneration for those who have some entrepreneurship skills and can work independently on a project basis with various organizations at a time.
