BBA Media and Communication

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Bachelor of Business Administration in Media and Communication

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA Media and Communication or Bachelor of Business Administration in Media and Communication is an Under-Graduate Mass Media and Communication course. The program guides its attendants on the skills required to be a professional in journalism & news reporting, advertising & PR, corporate communication, TV & film production arts, news writing, scriptwriting, radio arts, and editing, etc.

The Bachelor of Business Administration in Media and Communication program seeks to inculcate the values of truth, objectivity, and impartiality among the students so that they perform their role as disseminators of knowledge and makers of opinion without any bias or prejudice. The duration of the course is three years and it is career-orienting in nature.

BBA Media and Communication Eligibility   

  • Students should have passed their 10+2 or equivalent Level of Examination from any recognized Board.
  • The candidates should have secured a minimum of 55% aggregate marks at their Intermediate level.

BBA Media and Communication Syllabus

Syllabus of Media and Communication course as prescribed by various Universities and Colleges.

BBA Media and Communication Semester-I

Sr. No.

Subjects of Study

1

Economics

2

English Language

3

Fundamentals of Management

4

Global Politics

5

Introduction to New Media

6

Introduction to Advertising

7

Introduction to Communication Theory

8

Theatre Appreciation

BBA Media and Communication Semester-II

1

Art History

2

Accounting

3

Fundamentals of Marketing

4

Human Behaviour: Biopsycho-Social Perspective

5

Introduction to Event Management

6

Literature

7

Media & Culture

8

Radio Production & Programming

BBA Media and Communication Semester-III

1

Business Law

2

Basics of Still Photography

3

Fundamentals of Organisational Behavior

4

Gender- Interdisciplinary Perspectives

5

Introduction to Design Culture

6

Production Design

7

Principles of Research

8

PR & Corporate Communication

BBA Media and Communication Semester-IV

1

Basics of Animation

2

Creative Ad Design

3

HRM

4

Journalism

5

Macro Economics

6

Sociological & Anthropological Thought

7

TV Production & Programming

BBA Media and Communication Semester-V

1

Advanced PR

2

Account Planning

3

Business Environment and International Relations

4

Cost Accounting

5

Documentary

6

Digital Environment

7

Strategic Management

BBA Media and Communication Semester-VI

1

Business of Cinema

2

Content Writing

3

Corporate Governance

4

Entrepreneurship

5

Management Accounting

6

Project

 

BBA Media and Communication Colleges

BBA Media and Communication Course Suitability

  • The BBA in Media and Communication are suitable for those who have good oral and written communication skills which are essential, along with the ability to listen, interview, and investigate. 
  • They should have skills like accuracy, clarity, credibility, and technical skills which are necessary to operate equipment such as computers, cameras, and video editors.
  • They should be able to analyze a media topic, form, or theme from a variety of perspectives or levels of analysis; design distinctive media products that push the boundaries of their chosen media.

How is a BBA Media and Communication Course Beneficial?

  • The Bachelor of Business Administration in Media and Communication course is beneficial to produce full-fledged media professionals with the skills & confidence to build a rewarding career in the field. 
  • It equips students with a comprehensive business outlook with exposure to essential skills in mass media & communication. 
  • The Media and Communication program enhances management skills in addition to creative skills, with a view to opening a wider spectrum of job opportunities.

BBA Media and Communication Employment Areas

  • All India Radio
  • Advertising Companies
  • Colleges & Universities
  • National TV Broadcasting Department
  • Pvt. TV Channels

BBA Media and Communication Job Types

  • Content Developer
  • Creative Visualizer
  • Editor
  • Event Planner
  • Media Planner & Scriptwriter
  • Media Marketing Professional
  • News Reporter
  • Photographer
  • Proof-Reader
  • Radio Jockey
  • TV Anchor