Media and Event Management Courses in India

Media and Event Management is a sub-field of Management which specialises in Managing events and functions like corporate product launching parties, business meetings, conferences, road shows for product promotion, high profile wedding, birthday parties, business inaugural ceremonies, brand building parties, award shows, fashion shows, cultural events, political rallies and other similar events. Event Management is Service Industry which focuses on providing smooth, hassle free and stress free environment for their clients. Event Mangers are professionals who plan, organise and execute an Event.

Some of its specialized fields are -

• Corporate Event Management.
• Entertainment Event Management.
• Sports Event Management.
• Event Information System.

Content

The study of this field includes all or few of these –

1. Business Environment.
2. Consumer Behaviour in Media.
3. Media Campaign, Planning & Work Shop.
4. Media Management.
5. Project.
6. Dissertation & Viva Voce.

Objectives

• To develop an acumen which always comes into use even in seemingly impossible scenarios.
• To have such skills to be able to know and actually deliver what the client wants.
• To take such care and provide service that it produces a life long contract on part of the client.

Basic Requirement

To pursue M.B.A. in Media and Event Management one needs to have a bachelor's degree (or equivalent) from any recognized university, in any discipline. Weightage of 60% marks in the Bachelor's Degree Examination in aggregate and 40% of any All India Management Aptitude Tests, Minimum of 50% marks at graduation level and minimum 50 percentile in aptitude test. Apart from M.B.A in Media and Event Management, there are various graduate and postgraduate Diplomas specialising in Media and Event Management.

Some Diplomas in Media and Event Management

1. Diploma in Event Management  - 1 year part-time.
2. Diploma in Radio Jockeying and Programming - 6 months part-time.
3. Diploma in Advertising & Media - 1 year part-time.
4. Diploma in PR and Corporate Communications - 1 year part-time.
5. Diploma in Journalism and Communications - 1 year part-time.
6. Post Graduate diploma in Event Management - 1 year part-time.
7. Post Graduate diploma in Event Management and PR - 1 year full time.
8. Post Graduate diploma in Advertising and Communication - 2 years full time.

Some major institutes providing Media and Event Management Courses

• Amity School of Communication, Noida.
• Bangalore Institute of Management Studies, Bangalore.
• Mudra Institute of Communication Ahmedabad, Ahmedabad.
• EMDI Institute of Media & Communication, Mumbai.
• National Institute of Event Management, Mumbai, Pune.
• National Academy of Event Management & Development, Mumbai.
• College of Event Management, Pune.
• International Centre for Event Marketing, New Delhi.

Personal Attributes

A candidate pursuing Media and Event Management Course needs to have or develop Multiple skills. A good acumen with regard to venue decoration, theme management, catering, venue finalization, client service etc. A candidate belonging to this field also needs to be creative, resourceful and innovative. 

Job Perspectives

The entertainment industry is the mainstay of Media and Event Management. Entertainment industry requires publicity campaigns from time to time and they also organise award ceremonies. Along with certain occasion based functions, the entertainment industry is the major employer of Event Management Specialists. Bollywood produces the largest number of movies in the world which requires all types of jobs for the Management Specialist. Television and other major events be it sports, cultural or just another party make the field of Media and Event Management full of opportunities for everyone in the Management Hierarchy. So many avenues make Event Management a multi-million dollar industry with rapid occurrences of mega shows and events. 

Some Job Types

• Event Planners.
• Event Organisers.
• Theme Manager.
• Programme Coordinator.
• Creative Head.
• Media Manager.
• Client Service Manager.
• Business Development Manager.
• Teacher.
• Event Management Consultant.

Some Employment Areas

• Event Management Companies.
• Event Management Consultancy.
• Hotels and Restaurants.
• Travel & Tour Organisers.
• Advertising Agencies.
• Public Relations Firms.
• News Media Companies.
• Integrated Marketing & Communications.
• Event Budgeting and Accounting Firms.
• National and International Games.