Event Management Courses in India

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Event Management is simply put, Management of an Event. This Event can be a Musical Shows, Concerts, Exhibitions, Fashion & Celebrity Shows, Film Awards, Political Rallies etc. Event Management therefore can be summed up as Conceptualizing, Planning, Organizing and finally Executing an Event. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects of an Event. Event Management is also considered one of the Strategic Marketing and Communication Tools by Companies of all sizes as they help them communicate with potential clients. Event Manager is a Professional who is involved in all, some or one of the activities of Planning, Organising and Executing an Event.

Some of its specialized fields are -

  • Visualizing Concepts.
  • Event Planning.
  • Event Budgeting.
  • Event Marketing.
  • Event Organizing.
  • Event Coordinating.
  • Event Executing.
  • Event Security.

Content

The study of this field includes all or few of these –

  • Basic Event Accounting.
  • Event Marketing and Advertising.
  • Event Logistics.
  • In-house Event Training.
  • Event Creation Workshops.

Objectives 

  • To develop such ethics that provide a professional treatment to the client and create a flourishing business.
  • To develop create innovative and unique ways of presenting an Event.
  • To be develop such high standard of repute which is indisputable even at the International Standards.

Basic Requirement

A Candidate opting for a Diploma Course in Event Management is required to pass the Higher Secondary or 10 + 2 course in any discipline. However, for a Post Graduate Diploma in Event Management a Bachelor's Degree in any stream is required. To become an Event Manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public relations along with your Masters in marketing is an added advantage. However Graduates from any stream with excellent Public Relation and Networking Skills can enter this Field. Various Institutes offer Specialized Diplomas and Advanced Diplomas in Event Management for the benefit of the candidates. 

Some of the Major Institutes providing Event Management Courses

  • Amity Institute of Event Management, New Delhi.
  • Event Management Development Institute, Mumbai.
  • Indian Institute of Event Management, Mumbai, Bangalore and Pune.
  • International Centre for Event Marketing, New Delhi.
  • International Institute of Event Management, Mumbai.
  • National Institute of Event Management, Mumbai.
  • St.Joseph's college of Business Administration, Bangalore.
  • Mudra Institute of Communications, Ahemadabad.
  • Rai University, New Delhi.
  • Institute of Tourism & Future Management Trends (ITFT), Chandigarh.

Personal Attributes

The major Attributes, a Candidate pursuing this Field should acquire or posses are that one be a and Intelligent and Good Socialiser so as to better understand the needs of a client and be updated with the latest trends. An Event Manager should also have good communication skills, be confident of accepting challenges and have creativity and organizational skills. Team spirit and leadership skills are the other prerequisites. 

Job Perspectives

The Event Management Industry in India is growing at a fast and rapid pace. There are various factors for this pace, some of which includes the large availability of Vocational Courses, Diploma and Degree in this Field. As compared to earlier times one had to learn the Tricks and Trades of the business by actually getting employed and then gaining experience in the Field. Today the Trade and Tricks are provided through courses of theoretical information and it's practical implementation during the internship period. And upon the completion of the course, one is almost like any other Seasoned Event Manager. Other factors that have contributed to the growth of this Industry are the recent growth of Festivals and Events around the world and not to mention the rise in income of the Middle Class which can afford to organise any array of Events. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. According to a Study, the Indian event management industry is poised to clock a CAGR of 18%, increasing from Rs. 8 billion in 2007 to Rs. 24 billion in 2012. The Field is vast and opportunities are abundant. One can work as an Event Manager in companies like Wizcraft, Television Channels like Zee TV etc., coordinate fashion shows for companies like Lakme and organize award ceremonies for magazines like Filmfare. One can work as an Event Manger and Coordinator in companies like Oglivy and Mather, Percept' D mark, CNBC TV, DNA Network and Encompass abroad. A Competent Event Manager can also be hired a Freelancer Consultant in any Corporations or can work independently.

Remuneration

Remuneration in this field varies according to the type of the Event that is managed. After a Course in Event Management, a Fresher can start his/her career with Rs. 500-1000 per day. The starting salary for Professionals in Corporate Sector can be anywhere between Rs. 10,000 and Rs. 15,000. Once an Event Manger attains experience in the field, he/she can fetch something around Rs. 50,000 to Rs. 1 lakh or above per Event depending on the client.

Some Job Types

  • Public Relation Executive.
  • Program Manager / Program Coordinator.
  • Birthday Party Anchor.
  • Lead Technical Developer.
  • Marketing & Business Development Professional.
  • Creative Designer.
  • Compères/Voice Artists.
  • Public Relations Account Executive.
  • Event Management Faculty.

Some Employment Areas

  • Films and Serial Production Houses.
  • Fashion Industry.
  • Software Companies.
  • Newspaper Houses.
  • Hotel, Travel and Hospitality Industries.
  • Non-Profit Organizations.
  • Political Parties.
  • Event Management Consultancy
  • Advertising Agencies.
  • Public Relations Firms.