BBA Media Management

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Bachelor of Business Administration in Media Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA Media Management or Bachelor of Business Administration in Media Management is an Under-Graduate Media and Event Management course. The Bachelor of Business Administration program in Media Management prepares managers for the media, whose job it is to develop beneficial and economically feasible concepts in businesses and organizations, see them through to completion, and assess the outcomes.

Principles of Digital Media and Entertainment, Social Networking and Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics are all part of the Bachelor of Business Administration course in Media Management. Accounting, marketing, economics, and management will be among the topics covered by candidates. The aspirants will also get an understanding of the significance of digital law, digital marketing, project management, social networking, and new interactive technologies.

BBA Media Management Eligibility

  • The candidates must have qualified for their 10+2 examination or any other equivalent qualification in the Science / Commerce stream from a recognized Board.
  • The students should have secured a minimum of 50% aggregate marks at their Intermediate level.

BBA Media Management Syllabus

Syllabus of Media Management as prescribed by various Universities and Colleges.

BBA Media Management Semester-I

Sr. No. 

Subjects to Study

1

Business Economics

2

Business Computing

3

Business Accounting

4

Business Mathematics

5

Business Communications

6

Community Service

7

Introduction to Management and Leadership

BBA Media Management Semester-II

1

Business Statistics

2

Business Economics-II

3

Business Communication-II

4

Financial Management

5

Marketing Management

6

Media and Culture Community Service-II

BBA Media Management Semester-III

1

Brand Management

2

Communication Theories

3

Evolution of Media

4

Event Management

5

Franklin Gothic

6

Organizational Behavior

BBA Media Management Semester-IV

1

Advertising and Sales Promotion

2

Digital Communication and New Media

3

Human Resource Management

4

Industry Visit

5

Research Methodology & Report Writing

BBA Media Management Semester-V

1

Business Policy & Strategy

2

Customer Relationship Management

3

Publishing Books, Magazines, and Websites

4

Summer Internship

5

Dissertation-I

BBA Media Management Semester-VI

1

Business Information System

2

Entrepreneurship & Venture Management

3

TV Production and Programming

4

Dissertation-II

 

BBA Media Management Colleges

BBA Media Management Course Suitability

  • Candidates should have the knowledge and practical abilities in a variety of communication and media management sectors, such as public relations, media writing and reporting, publishing, digital media approaches, and advertising.
  • Aspirants should have strong interpersonal and communication skills because they will be dealing with a variety of personalities.
  • Students should be familiar with social media and how to manage it.

How is the BBA Media Management Course Beneficial?

  • The Media Management program prepares students for positions in leadership and support in the media economy, as well as in media-related sectors of industrial and service enterprises.
  • Students can pursue jobs in economics, corporate strategy, media policy, intellectual property rights, and marketing in the media industry.
  • Many graduates go on to get a Master of Business Administration (MBA).

BBA Media Management Employment Areas

  • Digital Marketing Companies
  • Educational Institutions
  • Entertainment & Social Media
  • Film Industry
  • News and Media
  • Websites / Gaming Websites

BBA Media Management Job Types

  • Digital Media Consultant
  • Media Planner
  • Media Operations Lead
  • Social Media Agents
  • Social Media Analyst
  • Social Media Strategist / Writer
  • Teacher / Lecturer

Advanced Course in BBA Media Management

  • Master of Business Administration