MA Media Management, Master of Arts in Media Management, Syllabus, Eligibility, Duration, Degree Course

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Master of Arts in Media Management

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MA Media Management or Master of Arts in Media Management is a Post-Graduate Media and Management Course. The practice of maintaining track of media files using clip attributes such as log notes, comments, scene numbers, shot/take numbers, and so on is known as media management.

This Master of Arts in Media Management programme is designed to meet these demands by preparing entrepreneurial leaders to face the complex and unexpected issues posed by new technology, consumer behaviour, and shifting business models. The content of the Master of Arts course in Media Management includes media business, management principles, organisational behaviour, media economics, media finance, media policy, operations management, media planning, marketing research and consumer behaviour, customer relationship management, and event management and public relations.

MA Media Management Eligibility

The students must have qualified for their Graduation degree or any other equivalent qualification from a recognized University.
The candidates should have secured a minimum of 50% aggregate marks or equivalent CGPA in their Bachelor's.
Some of the very reputed institutes conduct entrance examinations for admission.

MA Media Management Syllabus

Syllabus of Media Management course as prescribed by various Universities and Colleges.

MA Media Management Semester-I
Sr. No.	Subjects of Study
1	Business of Media
2	Basics of Management
3	Organizational Communication
4	Public Relations
5	Elective-I Event and Project Management Media Organization & Management
MA Media Management Semester-II
1	Advertising
2	Approaches to Human Resources Management
3	Media Policy and Regulation
4	Media Relations Management
5	Elective-II Advertising Campaign Basics of Marketing Management Media Planning
MA Media Management Semester-III
1	Brand Management
2	Crisis Management
3	Communication Research Methods
4	Customer Relationship Management
5	Public Relations Campaign
6	Summer Project / Internship
MA Media Management Semester-IV
1	Celebrity Management
2	Dissertation

MA Media Management College

M.O.P. Vaishnav College for Women (Autonomous), Chennai

MA Media Management Course Suitability

The Master of Arts in Media Managerial programme is designed for students who want to pursue professional and management roles in the media industry.
They should be able to recognise and analyse strategic and operational challenges and opportunities, comprehend, measure, and get access to national and worldwide media markets, and employ foresight and planning methodologies to comprehend and adapt to change.
They should be able to engage your audience one-on-one and build a more intimate relationship.

How is the MA Media Management Course Beneficial?

The Master of Arts in Media Management programme either enriches or creates new jobs for students. They can work in a variety of professions, including advertising, non-profit management, and media research, as well as media advocacy and education.
Candidates can find work in radio, print journalism, publishing, public relations, research, advertising, and television.

MA Media Management Employment Areas