Duration 2 Years |
Level Post Graduation |
Type Degree |
Eligibility Graduation |
MA Marketing and Management Communication or Master of Arts in Marketing and Management Communication is a Post-Graduate Media and Event Management course. The Master of Arts in Marketing and Management Communication program focuses on the various methods and strategies that can be used to improve the performance and efficiency of the following components: corporate actions in the company's target market; research/knowledge of the target market; corporate relationships with distributors; management of the corporate environment (State, Banks), and human resources. Graduate students will be equipped with a particular understanding of sociology, consumer behavior, and purchasing habits of certain target groups.
MA Marketing and Management Communication Eligibility
MA Marketing and Management Communication Syllabus
Syllabus of Marketing and Management Communication course as prescribed by various Universities and Colleges.
MA Marketing and Management Communication Semester-I |
|
Sr. No. |
Subjects of Study |
1 |
Basic Computer Application |
2 |
Communication & Media |
3 |
Editing, Reporting & News Production |
4 |
General Studies & Current Affairs |
5 |
Introduction to Marketing Communication |
MA Marketing and Management Communication Semester-II |
|
1 |
Consumer Behaviour |
2 |
Digital Media |
3 |
Multimedia Applications |
4 |
Modern Management Approaches |
5 |
Research Methodology |
MA Marketing and Management Communication Semester-III |
|
1 |
Brand & Advertising |
2 |
International Communication Management |
3 |
Marketing Research & Analysis |
4 |
Public Relations & Corporate Communication |
5 |
Sales Promotion & Retail Communication |
MA Marketing and Management Communication Semester-IV |
|
1 |
CSR & Communication for Development |
2 |
Media Laws & Ethics |
3 |
Media Research & Planning |
4 |
Media, Event & Entertainment Management |
5 |
Dissertation |
MA Marketing and Management Communication College
MA Marketing and Management Communication Course Suitability
How is the MA Marketing and Management Communication Course Beneficial?
MA Marketing and Management Communication Employment Areas
MA Marketing and Management Communication Job Types