Duration
1 Years
|
Level
Certificate
|
Type
Certificate
|
Eligibility
Graduation
|
Post Graduate Certificate in Management in Marketing is a Certificate level Business Management course. Marketing Technology is an applied information technology science to the benefit of sales and marketing efforts associated with advancing organizational goals. The course covers all marketing management aspects, including functional areas of Marketing Management like Industrial Marketing, Marketing Research from the theoretical and practical perspective and marketing management, consumer behavior etc.
Post Graduate Certificate in Management in Marketing Eligibility
- Students should have completed a bachelor’s degree in any discipline from a recognized university or 3 years diploma in any discipline recognized by AICTE after 10+2 equivalent to graduation.
- Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently and seek lateral entry.
Post Graduate Certificate in Management in Marketing Syllabus
Syllabus of Marketing as prescribed by various Universities and Colleges.
Module I
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Sr. No.
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Subjects of Study
|
1
|
Marketing Management
|
2
|
Consumer Behaviour
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3
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Sales and Distribution Management
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4
|
Advertising & Brand Management
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Module II
|
1
|
International Marketing
|
2
|
Marketing of Services
|
3
|
Project Work
|
Post Graduate Certificate in Management in Marketing College
Post Graduate Certificate in Management in Marketing Course Suitability
- Post Graduate Certificate in Management in Marketing is suitable to gain specialist knowledge in all aspects of marketing.
- The study of marketing is relevant to all areas of business life, and students will gain an understanding of how to best use available resources to their advantage in a changing environment.
- They should have good communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems are the needed attributes.
How is Post Graduate Certificate in Management in Marketing Course Beneficial?
- Post Graduate Certificate in Management in Marketing helps to find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director.
- It helps students to become successful Marketing Managers by exposing them to marketing development environment while laying special emphasis on marketing management for small and medium enterprises.
Post Graduate Certificate in Management in Marketing Employment Areas
- Broadcasting Sector
- News and Media
- Publication Sector
- Research & Educational Institutes
- Sociology
Post Graduate Certificate in Management in Marketing Job Types
- Advertising & Promotions Manager
- Insurance Sales Agent
- Marketing Manager
- Marketing Research Analyst
- Public Relations Manager
- Purchasing Manager
- Sales Engineer
- Sales Manager
- Sales Representative
- Survey Researcher