BBM Marketing Management, Bachelor of Business Management in Marketing Management, Syllabus, Eligibility, Duration, Degree Course

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Bachelor of Business Management in Marketing Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBM (Marketing Management) or Bachelor of Business Management in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of six semesters in which the first four semesters are common to all the BBM programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.

This course usually covers main subjects such as Business Finance, Business Communication, Human Resource Management, International Business, Marketing Management, and Services Management

BBM (Marketing Management) Eligibility

Candidates must have completed their 10+2 examinations or equivalent in any stream from a recognized school board
Must possess at least 50-55% aggregate marks at the intermediate level

BBM (Marketing Management) Course Specializations

Advertising Management	Advanced Email Marketing	Advanced Mobile Marketing	Accounting and Book-keeping
Advanced Social Media Marketing	Advanced Search Engine Marketing	Advanced Interactive Marketing & Measurement	Business Management and Operations
Bachelor's Certificate in Internet Marketing	Business Economics Programs and Business Marketing Operations	Entrepreneurship and Small Business Development	Interactive Marketing
International Marketing	Integrated Online Strategies	Marketing Research	Marketing for Apparel and Accessories
Marketing for Travel and Tourism Operations	Special Product Marketing	Sales and Merchandising Studies	Search Engine Marketing & Usability

BBM (Marketing Management) Course Syllabus

The Syllabus of Marketing Management as prescribed by various Universities and Colleges.

BBM (Marketing Management) Semester-1
Sr. No.	Subjects to Study
1	Business Accounting
2	Business Mathematics
3	Communication Skills and Personality Development
4	Indian Business Environment
5	Micro Economic Analysis
6	Principles and Practice of Management
BBM (Marketing Management) Semester-2
1	Business Analysis
2	Cost Accounting
3	Elements of HRM
4	IT in Business Operations
5	Macro-economic Analysis
6	Principles of Marketing
BBM (Marketing Management) Semester-3
1	E-Commerce
2	International Marketing
3	International Economics
4	International Business Environment
5	Management Accounting
6	Product and Operations Management
BBM (Marketing Management) Semester-4
1	Business Taxation
2	Business Exposure
3	Foreign Exchange Operations
4	International Agri-business
5	International Business in Service Sector
6	Supply Chain and Logistics Management
BBM (Marketing Management) Semester-5
1	Business Law
2	Business Ethics
3	Business Reporting and Analysis
4	Foreign Language Paper I
5	International Relations
6	International Banking and Finance
BBM (Marketing Management) Semester-6
1	Export-Import procedure
2	Foreign Language Paper II
3	International Business Law
4	International Project Management
5	Study of Global Economics
6	Project

BBM (Marketing Management) College

CHRIST (Deemed to be University), Bangalore

BBM (Marketing Management) Course Suitability

They should be very tactful when dealing with clients and be patient and possess keen business expertise.
They should have good communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems is the needed attributes.
Quick thinking and the ability to come up with new ideas are advantageous also are good for the course.
They must be self-confident and always be updated with current affairs and be familiar with advertising and merchandising techniques.
Good computer knowledge, especially in software like Excel and PowerPoint, is an added advantage for this profession.

How is the BBM (Marketing Management) Course Beneficial?

After passing the course students can go for further degrees such as master's and research degrees for enhancing their educational qualification.
They can have jobs in so many online and offline marketing companies.

BBM (Marketing Management) Employment Areas

Advertising Companies
Banks
Consultancies
Colleges & Universities
Export Companies
Financial Organizations
Finance and Insurance Sector
Multinational Companies
Manufacturing Companies
Publishing Houses
Retailing Companies

BBM (Marketing Management) Job Types

Advertising Manager
Brand Manager
Marketing Manager
Marketing Executive
Market Research Analyst
Marketing Communications Manager
New Product Manager
Sales Manager

Advanced Courses in BBM (Marketing Management)

Business Management Courses

B.B.A. + D.B.A. B.B.A. + D.B.A. (Marketing) B.B.A. + Executive M.B.A. B.B.A. + G.D.B.M. B.Com Executive Communication B.Com Principles of Management B.Sc (Hons) Business and Management Studies BA Management BBA BBA (Hons) BBA (Hons) Business Analytics BBA + MBA BBA Business Analytics BBA Business Economics BBA E-Commerce BBA Family Business Management BBA Foreign Trade BBA Marketing BBM BBM Shipping BSc Business and Management Doctor of Business Administration (DBA) Fellow Programme in Management (FPM) M.B.A (Dual Specialization) M.B.A. + P.G.D.B.M. M.Phil (Business Management) M.Phil. (Business Administration) M.Sc Business Process Outsourcing Management of Business Finance - MBF Master of Business Studies - MBS MBA Banking and Investment MBA Business Analytics MBA Business Economics MBA Business Forecasting MBA Business Information System MBA Business Law MBA Business Management MBA Business Sustainability MBA Corporate Secretaryship MBA Disarmament Studies MBA Entrepreneurship MBA Entrepreneurship Development MBA Food Business Management MBA Green Business Management MBA Logistics Management MBA Port & Shipping Management MBA Service Management MBA Small Business and Entrepreneurship MBA Small Business Management MBA Supply Chain Management MBA Sustainable Development Management MBA Urban Management MBA Wealth Management MCom Business Administration MCom Business Finance MCom Business Management MCom International Banking MSc Entrepreneurship MSc Total Quality Management Ph.D. (Business Administration) Ph.D. (Management Studies) Ph.D. Business Management Post Graduate Programme in Management for Executives (PGPX)

Advance Diploma in Business Management - ADBM Advance Diploma in Risk and Safety Management (ADRSM) Corporate Executive Post Graduate Program in Business Management (E.P.G.P.B.M.) Diploma in Brand Management Diploma in Business Administration Diploma in Business Management Diploma in Business Organization & Management Diploma in Business Process Outsourcing Diploma in Marketing Management PGDM (Development Studies) PGPBM - Post Graduate Programme in Business Management Post Graduate Diploma Global Business Operation Post Graduate Diploma in Business Administration Post Graduate Diploma in Business Analytics (PGDBA) Post Graduate Diploma in Business Finance Post Graduate Diploma in Business Finance & Investment Studies ( PGDBFIS ) Post Graduate Diploma in Business Management - PGDBM Post Graduate Diploma in Business Statistics & Computer Applications (P.G.D.B.S.C.A.) Post Graduate Diploma in Capital Market Management (PGDCMM) Post Graduate Diploma in Management & Business Administration (PGDMBA) Post Graduate Diploma in Management (Executive) Post Graduate Diploma in Project Management Post Graduate Program in Family Managed Business (PGPFMB) Postgraduate Diploma in Management e-Business

Advance Certificate in Financial Accounting Advance Certificate in Financial Statement Analysis Advance Certificate in Management Accounting Certificate Course In Global Trade Management Certificate in Business Skills Certificate Programme in e-Empowered Management & Business Administration Post Graduate Certificate in Higher Management Post Graduate Certificate in Management in International Business Post Graduate Certificate in Management in Marketing Postgraduate Certificate Programme in Business Management (PGCBM)

BBM Marketing Management