BBA Advertising and Public Relation

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Bachelor of Business Administration in Advertising and Public Relation

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA Advertising and Public Relation or Bachelor of Business Administration in Advertising and Public Relation is a full-time three-year undergraduate degree program. This Advertising and Public Relations course is for students who desire to work in advertising, brand management, or public relations campaigns. It includes topics like brand management, campaign planning, public relations, social media marketing, and digital advertising. The Advertising and Public Relations course will help you comprehend the roles that public relations, advertising, and branding play in many aspects of society. You will also develop a portfolio of work by developing and executing campaigns, creating advertisements and other types of promotional content for both conventional and online media.

BBA Advertising and Public Relation Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent qualification from a recognized Board.
  • The students should have secured a minimum of 55% aggregate marks or equivalent CGPA at their Intermediate level.

BBA Advertising and Public Relation Syllabus

Syllabus of Advertising and Public Relation Course as prescribed by various colleges & universities.

BBA Advertising and Public Relation Semester-I

Sr. No. 

Subjects to Study

1

Basic Economics

2

Basic Accountancye

3

Business Communication

4

Fundamental of Computers

5

Language Skills (Hindi)

BBA Advertising and Public Relation Semester-II

1

Business Statistics

2

Business Organizations

3

Financial Management

4

Language Skills (English)

5

Principles and Practices of Management

BBA Advertising and Public Relation Semester-III

1

Business Laws & Ethics

2

Coreldraw & Photoshops

3

Human Resources Management

4

Marketing Management

5

Organizatioanl Behavior

BBA Advertising and Public Relation Semester-IV

1

Introduction to Advertising

2

Mass Communication

3

Principles of Public Relations

4

Science of Human Communication

5

Writing Skills

BBA Advertising and Public Relation Semester-V

1

Advanced Advertising

2

Consumber Behavior

3

D.T.P Multimedia Applications

4

Public Relations Practices

5

Research Methodology

BBA Advertising and Public Relation Semester-VI

1

Corporate Communication

2

Copy Writing & Media Planning

3

Enterneurship

4

Event Management

5

Project Work

 

BBA Advertising and Public Relation College

  • Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
  • Jagran Lakecity University, Bhopal

BBA Advertising and Public Relation Job Types

  • Advertising Media Planners
  • Content Developers
  • Media Relation Officer
  • Marketing and Advertising Communication Specialist
  • PR Executive
  • Public Relation Specialist

Advanced Course in BBA Advertising and Public Relation

  • MBA Advertising and Public Relation