Duration 2 Years |
Level Post Graduation |
Type Degree |
Eligibility Graduation or equivalent |
MBA Public Relations or Master of Business Administration in Public Relations is a full-time two-year postgraduate degree program. MBA in Public Relations is a management degree that focuses on improving students' communication and leadership abilities. An MBA in Public Relations curriculum focuses on communication tactics, customer trust, brand management, and business consequences.
The Master of Business Administration in Public Relations course covers important topics such as finance, accounting, worldwide markets, and domestic commerce. Students get hands-on experience writing public relations messaging for enterprises, corporations, and non-profit groups. During this course, students gain abilities such as communication, negotiation, leadership, and dispute resolution. These abilities benefit them in both their professional and personal lives.
MBA Public Relations Eligibility
MBA Public Relations Syllabus
Syllabus of Public Relations Course as prescribed by various colleges & universities.
MBA Public Relations Year-I |
|
Sr. No. |
Subjects to Study |
1 |
Business Communication and Personality Development |
2 |
Creative Writing |
3 |
Consumer Behavior |
4 |
Computer Applications |
5 |
Media Planning |
6 |
Marketing and Advertising Research |
7 |
Organizational Behavior |
8 |
Principles of Marketing |
9 |
Principles of Mass Communication |
10 |
Principles of Advertising Management |
11 |
Principles and Practices of Management |
12 |
Principles of Public Relations Management |
13 |
Quantitative Techniques and Business Statistics |
MBA Public Relations Year-II |
|
1 |
Creative Writing |
2 |
Campaign Planning |
3 |
Computer Graphics |
4 |
Commercial Design |
5 |
Computer Animation |
6 |
Computer Applications |
7 |
Corporate Communication |
8 |
Client Servicing and Account Planning |
9 |
Financial and Cost Accounting |
10 |
Human Resource Management |
11 |
Internet Marketing |
12 |
Strategic Marketing and Brand Management |
MBA Public Relations Colleges
MBA Public Relations Employment Areas
MBA Public Relations Job Types