MBA Public Relations

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Master of Business Administration in Public Relations

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation or equivalent

MBA Public Relations or Master of Business Administration in Public Relations is a full-time two-year postgraduate degree program. MBA in Public Relations is a management degree that focuses on improving students' communication and leadership abilities. An MBA in Public Relations curriculum focuses on communication tactics, customer trust, brand management, and business consequences.

The Master of Business Administration in Public Relations course covers important topics such as finance, accounting, worldwide markets, and domestic commerce. Students get hands-on experience writing public relations messaging for enterprises, corporations, and non-profit groups. During this course, students gain abilities such as communication, negotiation, leadership, and dispute resolution. These abilities benefit them in both their professional and personal lives.

MBA Public Relations Eligibility

  • The candidates must have qualified for their Graduation degrees or equivalent qualification from a recognized University.
  • The students should have secured a minimum of 55% aggregate marks or equivalent at their Graduation level.

MBA Public Relations Syllabus

Syllabus of Public Relations Course as prescribed by various colleges & universities.

MBA Public Relations Year-I

Sr. No. 

Subjects to Study

1

Business Communication and Personality Development

2

Creative Writing

3

Consumer Behavior

4

Computer Applications

5

Media Planning

6

Marketing and Advertising Research

7

Organizational Behavior

8

Principles of Marketing

9

Principles of Mass Communication

10

Principles of Advertising Management

11

Principles and Practices of Management

12

Principles of Public Relations Management

13

Quantitative Techniques and Business Statistics

MBA Public Relations Year-II

1

Creative Writing

2

Campaign Planning

3

Computer Graphics

4

Commercial Design

5

Computer Animation

6

Computer Applications

7

Corporate Communication

8

Client Servicing and Account Planning

9

Financial and Cost Accounting

10

Human Resource Management

11

Internet Marketing

12

Strategic Marketing and Brand Management

 

MBA Public Relations Colleges

  • University of Mumbai
  • Indian Institute of Mass Communication, New Delhi
  • Symbiosis Institute of Media and Communication, Pune
  • St. Xaviers, Mumbai
  • Delhi School of Communication, New Delhi

MBA Public Relations Employment Areas

  • Brand and Marketing
  • Business Consultancies
  • Industrial Houses
  • Multinational Corporations
  • Tourism Industry
  • Educational Institutes

MBA Public Relations Job Types

  • Public Relations Manager
  • Director of Communications
  • Public Relations Director
  • Communications Coordinator
  • Marketing Communications Manager