Post Graduate Diploma in Advertising and Public Relation

Post Graduate Diploma in Advertising and Public Relation is a diploma level course. Advertising has been always worked as a catalyst to create a demand to market a product. Growth in business has to lead to a consecutive boom in the advertising industry as well. Post Graduate Diploma in Advertising and Public Relation moulds a candidate to groom in advertising and marketing field by knowing the variations in consumer behaviour and the basics of public relation and importance of various media as a medium of various advertising. The course aims at skill as well as perspective building for Junior and Middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.

Post Graduate Diploma in Advertising and Public Relation Eligibility    

• Aspiring candidates should have passed a bachelor’s degree from a recognised university board or any other its equivalent considered.

Post Graduate Diploma in Advertising and Public Relation Syllabus

Syllabus of Advertising and Public Relation as prescribed by various Universities and Colleges.

Post Graduate Diploma in Advertising and Public Relation Colleges

• Indian Institute of Mass Communication - IIMC New Delhi, New Delhi

Post Graduate Diploma in Advertising and Public Relation Course Suitability

• Candidates should also possess skills like creativity and flair for writing; an insight into the interests of people; ability to work as part of a team; and be sociable and have a calm temperament.
• Candidates should have the knowledge of advertising, marketing, promotions, public relations and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development and public relations activities.
• Post Graduate Diploma in Advertising and Public Relation is suitable for those candidates who are willing to use their creative skill in the marketing and advertising as they get a lot of field exposure while at work.

How is Post Graduate Diploma in Advertising and Public Relation Course Beneficial?

• Post Graduate Diploma in Advertising and Public Relation is beneficial to learn the latest techniques necessary to succeed in the fast-changing world of communications and how governments use PR in peacetime and in war as propaganda.
• Students also learn practical skills such as writing news releases, organizing press conferences, creating PR campaigns, and dealing with the media, responding to the bad news, creative use of online and social media.
• The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creative. 
• It teaches the students how to manage the dissemination of information about individuals or organizations to the public.

Post Graduate Diploma in Advertising and Public Relation Employment Areas

• Colleges & Universities
• News and Media
• Marketing Companies
• Logistics Departments
• Banking Sectors

Post Graduate Diploma in Advertising and Public Relation Job Types

• Advertising Consultant
• Media Associate
• Media/Public Relations Manager
• Principal Counsellor
• Public Relations Executive
• Social Media Executive