MBA Advertising Management & Public Relations

Master of Business Administration in Advertising Management & Public Relations

MBA Advertising Management & Public Relations or Master of Business Administration in Advertising Management & Public Relations is a postgraduate Public Relations course. Here, in MBA two disciplines are combined under one MBA program and are examined from a marketing perspective. In Master of Business Administration in Advertising Management & Public Relations degree, the areas covered are Public Relations (PR) in action, media relations, Public Relations in central and local government, ethics and codes of professional conduct, crisis management and sponsorships and in Advertising Management the area covered are advertising planning and budgeting, media research, consumer research, sales promotion, advertising effectiveness, advertising and society, international, multinational and global advertising.

MBA Advertising Management & Public Relations Eligibility

• Aspiring candidates have had at least 50% aggregate marks at Higher & Senior Secondary level.
• They should have a graduation with minimum 50% marks from a recognized University
• The Admission to the program is done through an admission test conducted by some Universities. Admission can be extended to the qualified students of MAT, CAT, XAT & ATMA.

MBA Advertising Management & Public Relations Syllabus

Syllabus of Advertising Management & Public Relations Course as prescribed by various Universities and Colleges.

MBA Advertising Management & Public Relations Colleges

• Devi Ahilya Vishwavidyalaya, Indore
• College of Events and Media - COEM, Pune
• Agasthya College of Management Studies - ACMS, Mangalore
• Guru Jambheshwar University of Science and Technology, Hisar

MBA Advertising Management & Public Relations Course Suitability

• The MBA (Advertising Management) course is suitable for those candidates who are willing to use their creative skill in the marketing and advertising.
• Candidates should have the knowledge of advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. 
• They should have critical thinking such as using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• They should have good managerial skills along with communication. 

How is the MBA Advertising Management & Public Relations Course Beneficial?

• Students with MBA in Advertising Management have an option of going for further degrees for higher studies. 
• They can also run their own coaching centres and can teach as well. 
• The Master’s Degree course teaches students about judgment and decision-making techniques such as considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Candidates can also go for NGOs pertaining to their welfare. 

MBA Advertising Management & Public Relations Employment Areas

• Brand & Marketing
• Business Consultancies
• Educational Institutes
• Industrial Houses
• Multinational Companies
• Public Works
• Personal Business
• Tourism Industry

MBA Advertising Management & Public Relations Job Types

• Account Manager
• Business Development Manager
• Consultant
• Corporate Manager
• Junior Consultant and Sr. Consultant
• Marketing Executive
• PRO/Public Relation Officer 
• Receptionist
• Systems Manager
• Trials Executive