Copy Writer as the name itself suggests is a professional writer who writes attractive and catchy content keeping in mind the demand of a particular advertisement campaign.
The main function of the advertisement is to lure the public to consume the advertised goods or services by presenting their bright side in an attractive manner. This has posed a challenge for marketers to lure the probable consumer into cut-throat competition. This has made the marketers and producers of the goods and services necessitate a different approach to win over the consumer. This little word “different” is responsible for making a full-fledged advertisement industry. According to an independent analysis of the Indian Advertisement industry alone has increased from Rs.1000 Crores to Rs. 11,500 crores in just one decade. This show how much potential this industry has in the times to come.
Along with the expansion of the world advertisement industry in general and Indian advertisement agencies in particular the demand for trained professionals has also increased in order to meet the challenges and to raise the level of professionals engaged in this industry at different levels of the making of the advertisement i.e from the conception of the idea till the live advertisement on the mass media like T.V etc.
These professionals include Copy Writer, Visualiser, Creative Directors, Producers, Media Planners, etc. And it is the Copy Writer who is responsible for writing the Scripts, Jingles, Slogans, and most important of all the Punchlines (THANDA MATLAB COKA COLA, NEIGHBOUR’S ENVY OWNER’S PRIDE. IT IS THE COOLEST ONE, etc.) that play an all-important role in binding a consumers attraction towards the advertised material. Because of the high stakes of the promoters on these professionals, their works become all the more challenging as a little incompetence of these professionals can make or mar the whole of the advertisement campaign.
Thus it becomes imperative that a Professional Copywriter should be thoroughly trained along with the acquired traits of imagination and farsightedness in their respective field. It is considered one of the most glamorous and thrilling professions among today’s younger generation. It provides an opportunity for unleashing one's creative potential to a very high degree. Copywriting Career offers an enormous scope of earning money if one is highly committed. But on the other hand, this profession is such a profession that demands high perfection, hard work, and a high level of patience.
Young people with the desire and capacity for hard work can get both money and satisfaction and rise to top positions very quickly in this profession. But to reach such high positions one should have to work hard and should have the requisite basic knowledge concerned with this field. For this, there are specific short-term and long-term courses available that one has to undergo.
Copy Writer Eligibility
Educational Qualification
Bachelor's degree in any discipline preferably with Social Sciences, Liberal Arts, and humanities with at least 50% marks is required to take up a course in this field.
Copywriter Required Skills
- The foremost required skill to become a successful copywriter is a strong command of language and very high imaginative powers.
- Creativity required to play with words is another required trait to become a Copywriter.
- Ability to work for long hours that too in a limited time frame is a must for a successful copywriter.
- A copywriter must have very good communication skills as he has to work in a team containing professionals from various departments of the organization.
How to become a Copy Writer?
To become a Copy Writer, one has to follow the below-given steps
Step 1
Interested candidate has to appear in an entrance test conducted by various Institutions/Universities etc providing a Diploma and Post Graduate Diploma of 1 or 2 years. Apart from this, there are also short-term certificate courses. However, some colleges also give admission on the basis of % of marks obtained in the qualifying class
Step 2
After completing this 1 - 2 year course in which one has to go through all the major aspects of the advertising field one can join some advertising agency or start his own business of creating advertisements by tying up with an organization already doing good in this field.
Copy Writer Job Description
- The job description of a copywriter includes writing Slogans, Catchlines, and high-engagement social media content that reflects the company's brand’s voice he is working for.
- A copywriter is also responsible to collaborate with Marketing and PR team to develop a variety of content marketing materials
- His job includes producing error-free catchy content that adheres to the company’s style and guidelines.
Copy Writer Career Prospects and Job Opportunities
Enormous employment opportunities are available for Copywriters in private as well as public relations organizations of the state and the Centre Governments. Career opportunities in this field would depend on an individual’s area of specialization and capabilities to produce masterpieces. Copywriter Jobs are available in advertising agencies, tourist agencies, etc. Nowadays they can find work even with individuals like political figures, models, and film stars to write short slogans for them as they want their rallies, concerts or shows to be organized in a fully professional way.
Copy Writer Salary
As far as salary and other remunerations of a Copy Writer are concerned the fresh professional can get anything between Rs. 20,000 to Rs. 25,000. After gaining some on job experience one can earn as good as Rs. 35,000 per month and more. If one goes for his own business he can get anywhere near Rs. 1,00,000 per catchline. All these monetary gains depend upon one’s own ability.
