Visualiser is the professional responsible for converting the idea and imagination into visual media in an advertisement campaign. The basic function of the advertisement is to attract the public to demand the advertised goods or services from a lot of similar products by putting an indelible impression on the mind of the potential consumer in the most attractive manner. This has posed a challenge for marketers in the prevailing cut-throat competition in the consumer market. This also has made the marketers and producers of the goods and services necessitate a different approach to win over the consumer. This little word “different” is responsible for making a full-fledged advertisement industry.
According to an independent analysis, the Indian Advertisement industry alone has grown approximately eleven times in just the past decade. This shows how much potential this industry has in the times to come.
Along with the expansion of the world’s advertisement industry in general and the Indian advertisement industry in particular, the demand for trained professionals has also increased in order to meet the challenges and to raise the level of professionals working in this industry at different levels from the conception of the idea till the live advertisement on the mass media like T.V, etc.
These professionals include Copy Writer, Visualiser, Creative Directors, Producers, Media Planner, etc. Visualiser is responsible for converting the ideas and imagination into visual media which is the end product of an advertisement and most probably the most important part too. Because of the high stakes of the promoters on these professionals, their works become all the more challenging as a little incompetence of these professionals can make or mar the whole of the advertisement campaign. Thus it becomes imperative that these professionals should be thoroughly trained along with the acquired traits of imagination and farsightedness in their respective fields.
It is considered one of the most glamorous and thrilling professions among today’s younger generation. It provides an opportunity for unleashing one's creative potential to a very high degree. It offers enormous scope for the building of one’s career. But on the other hand, this profession is such a profession that demands high perfection, hard work, and a high level of patience.
Young people with the desire and capacity for hard work can get both money and satisfaction and rise to top positions very quickly in this profession. But to reach such high positions one should work hard and should have the requisite basic knowledge concerned with this field. For this, there are specific short-term and long-term courses available that one has to undergo.
Visualiser Eligibility
Educational Qualification
Bachelor’s degree in fine Arts is the most appropriate qualification for a person to become a Visualiser.
Visualiser Required Skills
- Visualiser should possess a natural talent for hand drawing which is essential, and have a working knowledge of Adobe packages.
- Candidates possess excellent design creativity, flair, and a positive attitude with a first-class eye for design details.
- They should be able to produce results in a fast-paced environment; be able to work with speed and meet deadlines; and have the ability to produce as an individual or as a part of the team as well.
- They also have excellent rendering skills and the ability to interpret Architectural Design properly.
How to Become a Visualiser?
Aspiring candidates have to follow the given steps to become a Visualiser.
Step 1
After clearing 12 class preferably with Maths and Science as the main subjects at this level with at least 50% marks the aspiring candidate need to get admission to a Bachelor's degree in Fine Arts.
The candidate may have to appear in an entrance test conducted by the various institutions/Universities etc. providing 5 years of bachelor's Degree in Fine Arts.
Apart from this, there are also short-term certificate courses. One can also go for some computer-based courses to hone one’s imaginative skills and improve visual presentation with the tools provided by various computer software.
Step 2
After completing this 5 years UG course, in which one has to go through all the major aspects of the visual media required, one can join some advertising agency or start his own business of creating advertisements by tying up with the organization already doing good in this field.
Institutes offering Courses for Visualiser
- Bharatiya Vidya Bhavan, New Delhi
- Mudra Institute of Communications (MICA), Ahmedabad
- Government College of Art, Chandigarh
- Kala Bhavana (Institute of Fine Arts), Birbhum
Visualise Job Description
These professionals include Copy Writers, Visualiser, Creative Directors, Producer, Media Planner, etc. Visualiser is responsible for converting the ideas and imagination into visual media which is the end product of an advertisement and most probably the most important part too. Because of the high stakes of the promoters on these professionals, their works become all the more challenging as a little incompetence of these professionals can make or mar the whole of the advertisement campaign. Thus it becomes imperative that these professionals should be thoroughly trained along with the acquired traits of imagination and farsightedness in their respective fields. They have to read and interpret the architectural illustrations, 3D modeling data, 2D CAD files, etc.
Visualiser Career Prospects
Enormous employment opportunities are available for Visualisers in private as well as public relations organizations of the state and the Centre Governments. Career opportunities in this field would depend on an individual’s area of specialization and capabilities to produce masterpieces.
Visualiser can find employment in advertising agencies, tourist agencies, etc. Nowadays they can find work even with individuals like political figures; models and film stars to showcase them with big cut-outs etc. during their rallies, concerts, or shows to be organized in a fully professional way.
Visualiser Salary
Visualiser can expect to get anything between Rs. 25,000 to Rs. 30,000 as far as a starter is concerned. After gaining some on job experience one can earn as good as Rs. 50,000 per month and more.
If one goes for his own business he can get much more with his creativity and appeal and effect of his work on the masses. All these monetary gains depend upon one’s own ability and imagination.
