ITI's which provides courses for Tourist Guide

Sem. I

Sr. No.

Subjects of Study

Trade Practical

Trade Theory

1

a) Familiarization with the Significance of Training in the Tourist industry

a) Introduction to Tourism industry
b) Career opportunities in Tourism industry.
c) Different types of Tourism industry.
d) An orientation programme on the course and related job opportunities by the industry expert and instructor.
e) Organizational hierarchy of Tourist industry
f) Attributes of Tourism industry services personnel
g) Communication skills & etiquettes
h) Duties and responsibilities of Assistant Tourist guides.

2

a) The demand, infrastructure facilities, types of tourist visiting different places & prepare a report.
b) Make a survey of any 10 places of tourist interest in state to know about their perceptions about availability of accommodation, transportation & other infrastructure facilities & prepare a report.

a) Tourism
b) Definition & differentiation
c) Forms of tourism
d) Leisure, recreation Tourism their Interrelationship.
e) Components and element of Tourism.
f) Type & Typologies of Tourism.
g) World geography in details about continents & countries, capital and languages etc

3

a) Motivation of different types of Tourists visiting different places.
b) Visit to Railway Station/Airlines to find out different packages offered to promote tourism & prepare a report

a) Understanding Tourism motivations
b) Nature, Characteristics & components of tourism industry
c) Factors affecting growth and development of International a national Tourism.

4

a) Study of tourist facilities available in state.
b) Collect the information regarding different categories of accommodation available in the city.
c) Collect information regarding different modes of Transport Available for the tourist.

a) Role & function of Govt. & Tourist Boards, ITDC, State Govt. Tourist Dept. & Tourism Corporations, National Trade Associations & International organization, Pacific Asia Travel Association (PATA), Indian association of Tour operators (IATA), Travel Agent’s Association of India (TAAI), Federation of Hotel & Restaurant Association of India (FHRAI), Adventure Tour Operators Association (ATOT).
b) Tourism Infrastructure- Types, forms & Significance.
c) Accommodation- Forms & Types.
d) Transport Sector- Modes & relative significance.
e) Other supporting Infrastructure required for Tourism
f) Transport systems of India- Indian Railways (Luxury Trains) Road Transport etc.

5

a) Preparation of a project report on travel destinations covering history.

a) Time management, resource management, manpower management and inventory
b) Management cost - benefit analysis, Economic Impact of Tourism - Income and employment multipliers of Tourism, balance of payment foreign exchange etc.
c) Socio cultural Impacts on Tourism.
d) Impacts of Tourism on ecology & environment

6

a) Operations & understand organization & role of travel Agency,
b) Interact with different transportation agency like airline, Railways, taxies etc. to find out their routes, timings of flights and Trains, The fares of different classes of airlines, trains & rental taxis including Radio cabs

a) Travel agencies & tour operators – meaning, role, future prospects & types.
b) Departmental & organizational setup, linkage & arrangements with hotels, airlines & transport agencies & other segments of tourism industry,
c) Travel terminology.

7

a) Tour planning inbound and out bound,
b) Programme for Indian National in India depending upon cost, mode of transport etc

a) Procedure for approval of Travel agents, tour operators by Dept. of Tourism, GOI
b) IATA rules & regulations & procedure for getting IATA Certificate.
c) Basis of approval of a travel agency,
d) Fiscal and non-fiscal incentives available to branch agencies & tour operators.
e) Terms and conditions to become sub agent of IATA approved agencies
f) Assessing locality, capital investment, risk & market potential for opening a travel Agency.

8

a) Practical exercises/ field visits to know the procedure for booking accommodation in a hotel for a tourist.
b) Visit to the Passport Office to learn the procedure of obtaining passport for a tourist.
c) Tour planning programme for inbound and out bound foreign nationals taking into consideration factors much as (food habit, sensitivity, interpreter, caterer etc.)

a) Role and functions of travel agents and tour operators,
b) Providing travel information & counselling to the tourists.
c) Mode of transport in different localities,
d) Reservation (both air transport & Hotel accommodation).
e) Procedure of ticketing
f) Documentation – passport, VISA, handling business & corporate clients, handling conferences & connections, incentive tours. Procedures of hotel booking & cancellation

9

On the job Training (OJT) (4 weeks) Note: - During OJT student have to maintain a log book on daily basis indicating activities performed during the day which shall also be countersigned by the section / department supervisor. 

10

a) Exercises in reading timetable to know the types of trains, class of travel, types of fare & use of Railway Time Table.
b) Visit to a Railway station to study the procedure for bookings, cancellation, changing of tickets & concession given in different respect.

a) On Line Bus booking & cancellation.
b) Idea of map for different types of transport.
c) Current and popular travel trade abbreviations & other terms in air, rail, road & sea travel, Indian airlines, Indian railways, ABC, TIM, Air Tariff Manual, large tariff manual, hotel bookings.

Sem. II

Trade Practical

Trade Theory

1

a) Visit to the office of an airline/travel agency to study its workings in respect of bookings, cancellations and changing of air tickets & the concessions given in different respect.

a) Procedure of travel insurance covering life, baggage, sickness etc.
b) Procedure of becoming agent of national & International airline.
c) Basics of air ticketing
d) Familiarization with travel related foreign exchange regulations, coding, decoding, time differentials, GMT, CRS, outbound tour making of package programmes,
e) Travel related documents, Visas, ITC, health certificate, RBI regulations, passport, tax, currency conservation, customs, travel insurance

2

a) Visit the office of regional transport office to learn the registration procedure of different types of vehicles, the formalities involved etc.

a) Concept and types of package tour

3

a) Preparation of handouts on present & future tourism zones as specified by WTO, IATA, Geography, PATA areas,
b) Tourist generating regions to India and preferred tourist destination.

a) Meaning and concept of resources, attractive destinations and resorts.
b) Types of resources – natural, man-made, socio-cultural, religious, Indian heritage.
c) Basic knowledge of Indian and world geography, culture wild life, fairs, festivals, trade fair exhibitions, musical concerts, coastal areas and sea beaches, museums, art galleries, places of historical importance, islands, etc. selection of tour sites indifferent states.

4

a) Make a survey of tourists at a tourist place to prepare their profile.
b) Arrange site-seeing tours to local boys and girls to a tourist place.
c) Communication skill, imparting running comments of the area concerned.

a) Meaning and roll of tourism marketing,
b) Difference between selling and marketing,
c) Special features of tourism marketing,
d) Marketing concept,
e) Elements of marketing

5

a) Collection of advertisements from newspapers, magazines and making an analysis of the same.
b) Collection of broachers from tourist office, hotels, etc. to understand tour promotion of tourist activities is being done.

a) Basis of segmentation, identifying target market, types of tourism, profile of tourist, establishing a product, creating a position statement, principles of product positioning, pricing the product. Meaning, importance, methods, tourism communication, advertising, publicity, VCR, coupons, picture postcard, personal selling, press and media, public relations and communications.
b) Marketing techniques of travel agency, marketing of fairs and festivals, marketing of conventions

6

a) Practical knowledge of Computer operating systems, MS-office and other packages related with tourism.

a) Use of communication systems such as internet, e-mail, fax etc.,
b) Basics of computer, parts of computer, operating systems of computer

7

a) Visit to travel agency, airlines for familiarity with handling of CRS, typing letters, fax messages, mail merging, sending fax and e-mail.
b) Preparing simple profit and loss account and balance sheet using an accounting package. Preparing mailing list of customers.
c) Storing and retrieving information of customer’s creating and using a database packages.

a) Basic application of computers, knowledge of MS-office, making road, transport, airlines, hotel booking and different packages, developing tour packages, travel accounting, basics of accounting systems,
b) Maintenance of ledger, simple final accounts, familiarity with foreign exchange, credit card transactions.

8

On the job Training (4 weeks) Note: During OJT student have to maintain a log book on daily basis indicating activities performed during the day which shall also be countersigned by the section / department supervisor.

9

a) Draw map of India and locate major tourist destination and adjoining tourism market.
b) Study tours to locate tourist organization tourist offices, regional tourist offices, Directorate of Tourism, etc. to analyses their strength and weaknesses in attracting serving tourists.
c) Draw charts on tourism systems interrelating tourism market, transportation, destination and marketing in the context of India’s popular tourism states. Same contents as

a) Aviation Geography
b) Booking Familiarization, Important Airlines, Airport of India,
c) Coding & decoding of country domestic ticketing.

10

Prepare Project Report for taking tourist to:
a) Hill Station,
b) Historical places,
c) National parks,
d) Fairs & Festivals, Souvenir industry etc.