BA Advertising and Communication Management

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Bachelor of Arts in Advertising and Communication Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

B.A (Advertising and Communication Management) or Bachelor of Arts in Advertising and Communication Management is a full-time three-year Under-Graduate degree program.

B.A (Advertising and Communication Management) Eligibility

  • The candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
  • The students should have secured a minimum of 55% aggregate marks or equivalent CGPA at their Intermediate level.

B.A (Advertising and Communication Management) Syllabus

Syllabus of Advertising and Communication Management course as prescribed by various Colleges & Universities.

B.A (Advertising and Communication Management) Semester-I

Sr. No. 

Subjects to Study

1

Advertisement and Media

2

Communication Research

3

Communication, Media, and Society

4

Introduction to Journalism

5

Print Media Production

B.A (Advertising and Communication Management) Semester-II

1

Brand Differentiation

2

Concept of a Brand

3

Environmental Science

4

Social Media

B.A (Advertising and Communication Management) Semester-III

1

Development Communication

2

Exploring Hindi Cinema

3

Graphic Designing & Visual Images

4

Public Service Broadcasting

5

Television Journalism

6

Theatre and Communication

B.A (Advertising and Communication Management) Semester-IV

1

Brand Extension

2

Camera and Editing for TV

3

Communication & Disaster Management

4

Media Moments in History

5

Reporting and Anchoring

B.A (Advertising and Communication Management) Semester-V

1

Communication and the Plastic Arts

2

Documentary

3

Global Politics and Media

4

Photography

5

Radio Production

B.A (Advertising and Communication Management) Semester-VI

1

Brand Perspectives and Brand Positioning

2

Fashion Communication

3

Integrated Marketing Communication

 

B.A (Advertising and Communication Management) College

  • IIS University, Jaipur

B.A (Advertising and Communication Management) Course Suitability

  • Students in the Advertising and Communication Management curriculum are prepared to promote to customers through interactive platforms such as Facebook, Instagram, Twitter, and mobile devices, as well as classic channels such as television, radio, and print.
  • The BA in Advertising and Communication Management is suitable for creative students who want to learn about business. This degree program teaches students how to recognize target audiences and build effective advertising campaigns that engage their target audience.
  • The program is built on cutting-edge, interactive methods. Aspirants will study the evolution of brands and how to design convincing advertising strategies.

How is the B.A (Advertising and Communication Management) Course Beneficial?

  • Graduates of the Advertising and Communication Management degree have several work prospects.
  • Graduates may find work in advertising companies in creative and client-service jobs. They may also work in any business with a marketing, communications, media, or promotions department, regardless of industry. Opportunities and positions exist in the domains of advertising, events, public relations, digital, social media, promotions, sales, and media.
  • The applicants may even start their own marketing and communications firm.
  • Digital media, social networking management, account management, copywriting, event planning, media planning and buying, public relations, Internet marketing and advertising, consumer behavior, relationship management, and many other job pathways are accessible.

B.A (Advertising and Communication Management) Employment Areas

  • Government / Public Firms
  • Marketing Associations
  • Professional Services Firms
  • Retail Firms
  • Technology Companies

B.A (Advertising and Communication Management) Job Types

  • Accounting Manager
  • Copywriting / Event Planner
  • Digital Media Manager
  • Internet Marketing and Advertising Agents
  • Media Planning and Buying Manager
  • Public Relations Agents
  • Social Networking Manager

Advanced Course in B.A (Advertising and Communication Management)

  • M.A (Advertising and Communication Management)