MA Advertising and Marketing Management

Master of Arts in Advertising and Marketing Management

MA Advertising & Marketing Management or Master of Arts in Advertising & Marketing Management is a Post-Graduate Mass Communication course. The Advertising & Marketing Management course focuses on the key relationship between enterprises and customers, assisting in the development of a deeper grasp of how to create more convincing communications.

The Master of Arts in Advertising & Marketing Management program will help you gain a better grasp of how to create compelling communications and will provide you with a broader perspective on many elements of marketing communications. The Master of Arts in Advertising & Marketing Management program allows students to work on live or near-live projects, allowing them to get valuable professional experience.

MA Advertising & Marketing Management Eligibility

• Students must have completed their Bachelor’s degree or any other equivalent qualification from a recognized University.
• The candidates should have secured a minimum of 45% aggregate marks (40% in the case of SC/ST candidates) at their Graduation level.
• Some of the very reputed universities and institutes conduct entrance examinations for admission.

MA Advertising & Marketing Management Syllabus

Syllabus of Advertising & Marketing Management course as prescribed by various Universities and Colleges.

MA Advertising & Marketing Management Colleges

• Amity University - Noida, Noida

MA Advertising & Marketing Management Course Suitability

• Applicants should be innovative, tenacious, and driven; capable of leading/persuading others; inquisitive and analytical; and skilled at networking and communication.
• Candidates should be self-assured, up to speed on current events, and knowledgeable on advertising and marketing tactics.
• Students with strong computer skills, particularly in applications such as Excel and PowerPoint, will have an advantage in this field.
• Those who desire to continue their education and become professors after completing this master's degree are also eligible for the program.  

How is the MA Advertising & Marketing Management Course Beneficial?

• After completing the Advertising & Marketing course, they will be able to find work quickly in one of the marketing chain mix areas (products, sales, communications, or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director, or marketing director.
• The Master of Arts in Advertising and Marketing Management program seeks to provide a broader view of topics of marketing communications. It enables the development of cognitive as well as practical abilities.
• The Advertising & Marketing Management program allows students to further their studies in marketing and specialize in a closely connected topic. Retailing, consumer behavior, international marketing, services, and business-to-business are some examples.
• The Advertising & Marketing Management course is advantageous because it enhances students' knowledge, critical appreciation, and competence, allowing them to plan, manage and evaluate integrated advertising and marketing communications strategies.
• Graduates who desire to work in the Advertising and Marketing Communications business would benefit from the Advertising and Marketing Management degree.

MA Advertising & Marketing Management Employment Areas

• Education & Research
• Media Sector
• Marketing Management / Sales Sector
• Technical Writing
• Training & Consulting Centres

MA Advertising & Marketing Management Job Types

• Business Development Manager
• Branding Consultant / Brand Alliance Manager
• Corporate Trainee
• Faculty Member
• Key Account Executive
• Management Trainee
• Marketing Manager / Marketing Executive / Marketing Management Associate