Diploma in Advertising and Marketing Communications, Syllabus, Eligibility, Duration, Diploma Course

Home Courses in India Mass Communications Courses Advertising Courses Diploma in Advertising and Marketing Communications

Duration

1 Years

Level

Diploma After Graduation

Type

Diploma

Eligibility

Greduation

Diploma in Advertising and Marketing Communications is a Diploma level Mass Communication course. Diploma in Advertising and Marketing Communications focuses on the primary link between organizations and customers and helps develop a better understanding of how to produce more persuasive communications. The course helps to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the workplace.

Diploma in Advertising and Marketing Communications Eligibility

Applicants should have passed a bachelor’s degree with minimum 45% marks in aggregate (40% in case of SC/ST candidate) or any other equivalent qualification.
Some of the very reputed universities and institutes conduct entrance examination for admission.

Diploma in Advertising and Marketing Communications Syllabus

Syllabus of Advertising and Marketing Communications as prescribed by various Universities and Colleges.

Sr. No.	Subjects of Study
	Core Concepts
1	Introduction to Marketing Principles & Concepts
2	Understanding the Advertising Industry
3	Consumer behavior
4	Market Research
5	The Brand -product & corporate branding
6	Direct Marketing
7	Creative Development Process
8	Advertising Campaign & Strategy
9	Integrated Marketing Communication
	Core Skills
1	Public Relations & Client Servicing copywriting
2	Ad Film making
3	Computer and creative designing skills
4	Visual Communication Production
5	Media Planning & Media Marketing
6	Account Planning
7	Retail Communication
8	Media Law
9	Preparing Portfolio & Interview Techniques
10	Digital Marketing Communication
11	Face of Social Advertising & Corporate Social Responsibility
	Value Added Skills
1	Business Communications
2	Inter-Personal Relationship and Managerial skills
3	Live Client Project
4	Social Outreach 3 day to Talasari equivalent to
5	Choice of any one Electives Creative Writing OR Jingle Making OR Photography
6	Event Management
7	Diversity Discourse
	Industrial Internship

Diploma in Advertising and Marketing Communications Colleges

Xavier Institute of Communications (XIC), Mumbai

Diploma in Advertising and Marketing Communications Course Suitability

Applicants should be creative persistent and motivated; able to lead/persuade people; enquiring and analytical; good at networking and communication.
Candidates should be self-confident and updated with the current affairs and be familiar with advertising and merchandising techniques.
Students should have good computer knowledge especially in software like Excel and PowerPoint is an added advantage for this profession.
Those who want to go for further higher studies and want to become a lecturer after passing this Master’s degree also are suitable for the course.

How is Diploma in Advertising and Marketing Communications Course Beneficial?

After passing the course, they can find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director.
The course aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills.
Diploma in Advertising and Marketing Communications is beneficial for graduates who want to work in the Advertising and Marketing Communications industry.

Diploma in Advertising and Marketing Communications Employment Areas