Duration 1 Years |
Level Diploma After Graduation |
Type Diploma |
Eligibility Graduation |
Post Graduate Diploma in Advertising Management is a Diploma level Mass Communications course. It comprises application-based instruction by industry professionals. Designed to give a thorough working knowledge of Advertising and Marketing communication and how they inter-relate, the course comprises of modules, research projects and workshops. The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising.
Syllabus of Advertising Management as prescribed by various Universities and Colleges.
Sr. No. |
Subjects of Study |
1 |
Brand Management |
2 |
Account Management |
3 |
Creative |
4 |
Social Media and Networking |
5 |
Media |
6 |
Production Techniques |
7 |
Soft Skills |
8 |
Partial List of PGDAM Core Faculty |
9 |
Placements |
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