Post Graduate Diploma in Advertising Management

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Duration

1 Years

Level

Diploma After Graduation

Type

Diploma

Eligibility

Graduation

Post Graduate Diploma in Advertising Management is a Diploma level Mass Communications course. It comprises application-based instruction by industry professionals. Designed to give a thorough working knowledge of Advertising and Marketing communication and how they inter-relate, the course comprises of modules, research projects and workshops. The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising.

Post Graduate Diploma in Advertising Management Eligibility    

  • Applicants should have completed a bachelor’s degree with minimum 45% marks in aggregate or any other equivalent qualification from a recognised university board.
  • Some of the very reputed universities and institutes conduct an entrance examination for admission.

Post Graduate Diploma in Advertising Management Syllabus

Syllabus of Advertising Management as prescribed by various Universities and Colleges.

Sr. No.

Subjects of Study

1

Brand Management

2

Account Management

3

Creative

4

Social Media and Networking

5

Media

6

Production Techniques

7

Soft Skills

8

Partial List of PGDAM Core Faculty

9

Placements

 

Post Graduate Diploma in Advertising Management Colleges

Post Graduate Diploma in Advertising Management Course Suitability

  • The course provides basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication.
  • The course is suitable to enable the students to integrate various functions with organizational goals and strategies.
  • This course is good for those who are looking to enter the advertising industry in a range of roles and levels.

How is Post Graduate Diploma in Advertising Management Course Beneficial?

  • This course is designed to create opportunities for students to work in the creative industries or further develop research projects at Ph.D. level.
  • It helps to provide hands-on training on planning and production of a brand and social issue campaign.

Post Graduate Diploma in Advertising Management Employment Areas

  • Research & Educational Institutes
  • Magazines
  • Radio and Television
  • Market Research Organizations
  • Newspapers
  • Journals

Post Graduate Diploma in Advertising Management Job Types

  • Visualizer
  • Management Trainee
  • Graphic Designer
  • Sales Executive
  • Management Associate
  • Operations Executive
  • Design Consultant