B.Sc Mass Communication, Advertising, and Journalism

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Bachelor of Science in Mass Communication, Advertising, and Journalism

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

Grauduate or Equivalent in Respecitve field

B.Sc Mass Communication, Advertising, and Journalism or Bachelor of Science in Mass Communication, Advertising, and Journalism is an Undergraduate Journalism course. The Bachelor of Science course provides the students with basic journalistic skills in various mass media, exposes students to recent developments in media issues and media research, to strengthens the foundations for various technologies involved in mass media like computer applications, respective software, and hardware in print, radio, television, internet, and the likes.

The Bachelor of Science program would enable the students to work in various media like print, radio, television, internet, and related fields. Students can start a full-fledged career in journalism or venture into freelancing.

B.Sc Mass Communication, Advertising, and Journalism Eligibility   

  • Students must have completed their 10+2 or equivalent level of examination from any recognized Board.
  • The candidates should have secured a minimum of 55% aggregate marks or equivalent CGPA at their Intermediate level.

B.Sc Mass Communication, Advertising, and Journalism Syllabus

Syllabus of Mass Communication, Advertising, and Journalism as prescribed by various Universities and Colleges.

B.Sc Mass Communication, Advertising, and Journalism Semester-I

Sr. No. 

Subjects of Study

1

Global Comparative Media

2

History & Industry of Mass Communication

3

Information Technology

4

Principles of Communication

5

Information Technology Practical

B.Sc Mass Communication, Advertising, and Journalism Semester-II

1

Computer Application for Journalism

2

Mass Communication Concepts and Processes

3

Print Media & Photo Journalism

4

Reporting & Editing

5

Computer Application for Journalism Practical

6

Print Media & Photo Journalism Practical

B.Sc Mass Communication, Advertising, and Journalism Semester-III

1

Editing: Concepts & Processes

2

Reporting Techniques & Skills

3

TV Journalism & Programme Formats

4

Television Production: Idea to Screen

5

Editing: Concepts & Processes Practical

6

Reporting & Editing Lab

7

Reporting Techniques & Skills Practicals

B.Sc Mass Communication, Advertising, and Journalism Semester-IV

1

Advertising: Concepts & Principle

2

Advertising through Print, Radio & Television

3

Basics of Camera, Lights, and Sound

4

Operation & Handling of Video Equipment

5

Press Laws & Media Ethics

6

Operation & Handling of Video Equipment Practical

7

Television Production Lab

B.Sc Mass Communication, Advertising, and Journalism Semester-V

1

Cyber Journalism

2

Event Management: Principles and Methods

3

Organization and Management

4

Public Relations

5

Research Methodologies for Media

6

Cyber Journalism Practical

7

Event Management: Principles and Methods Practical

B.Sc Mass Communication, Advertising, and Journalism Semester-VI

1

Contemporary Media Technology

2

Government Information System

3

Radio and World Media Scenario

4

Project Report

 

B.Sc Mass Communication, Advertising, and Journalism Colleges

B.Sc Mass Communication, Advertising, and Journalism Course Suitability

  • The bachelor’s degree course is suitable to develop the basic skills required for planning, creating, and implementing marketing communications activities. 
  • Students learn the place of advertising in the marketing mix while practicing their creative and client-service skills in workshops, with the student newspaper, and with the student agency. 
  • The program integrates the development of professional skills with a theoretical consideration of the role of the media in society.

How is the B.Sc Mass Communication, Advertising, and Journalism Course Beneficial?

  • The Mass Communication, Advertising, and Journalism course is beneficial for those who want to pursue their master’s degree in the very subject for enhancing their educational qualification also are suitable for it. 
  • They can find employment with newspapers, periodicals and magazines, central information services, press information bureau, and websites. At the same time, they can do freelancing and one can also take up this career as part-time employment along with any other field of work. 
  • Graduates can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. With the advent of the internet, the demand for writers who can generate content for the online space is growing steadily and several graduates are talking up content writing for the internet as a lucrative career option.

B.Sc Mass Communication, Advertising, and Journalism Employment Areas

  • Big Entertainment / Hindustan Times / NDTV Network / BBC / Times of India / TV 18 Group / Zee TV Network
  • Colleges & Universities

B.Sc Mass Communication, Advertising, and Journalism Job Types

  • Columnist
  • Correspondent
  • Fashion Photographer
  • Journalist / News Analyst
  • Photojournalist
  • Public Relations Officer
  • Radio Jockey (RJ)
  • Staff or Freelance Writer
  • TV Correspondent
  • Video Jockey (VJ)

Advanced Courses in B.Sc Mass Communication, Advertising, and Journalism

After completing Certificate Course in Advertising Design you can become :