MA Advertising & Public Relations

Master of Arts in Advertising & Public Relations

MA Advertising & Public Relations or Master of Arts in Advertising & Public Relations is a Post-Graduate Mass Communication course. They learn how to engage with media sources to promote the good features of the entity they represent and to neutralize unfavorable thoughts about the business or individual throughout the Advertising & Public Relations course.

Graduate students in advertising and public relations learn best practices for maintaining the public's impression of their client's image and driving enterprises to reach organizational goals. The curriculum for the Master of Arts in Advertising & Public Relations comprises organizational behavior, public relations, marketing communication, and strategy. Students might choose to specialize by working on a real project or delivering a presentation. The Advertising & Public Relations course lasts two years and leads to several work opportunities upon graduation.

MA Advertising & Public Relations Eligibility

• The candidates must have qualified for their Bachelor's degree or any other equivalent qualification from a recognized University.
• The students should have secured a minimum of 45% aggregate marks (40% in the case of SC / ST candidates) in their Bachelor's.
• Some of the very reputed universities and institutes conduct entrance examinations to get admission to the degree course.

MA Advertising & Public Relations Syllabus

Syllabus of Advertising & Public Relations course as prescribed by various Universities and Colleges.

MA Advertising & Public Relations Colleges

• Rai University - RU, Ahmedabad
• Makhanlal Chaturvedi National University of Journalism, Bhopal
• School of Broadcasting and Communication - SBC, Mumbai

MA Advertising & Public Relations Course Suitability

• The Master of Arts in Advertising & Public Relations program is ideal for students who want to apply their creative abilities in marketing and advertising since they acquire a lot of field exposure while working.
• Sales managers coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations operations, and they should be familiar with advertising, marketing, promotions, and public relations.
• Candidates should also have creativity and a talent for writing; an understanding of people's interests; the ability to work as part of a team; and be personable and relaxed.

How is the MA Advertising & Public Relations Course Beneficial?

• The Master of Arts in Advertising & Public Relations degree is excellent for learning the newest tactics required to thrive in the fast-changing world of communications, as well as how governments employ PR as propaganda in peacetime and during wartime.
• Students also study practical skills such as producing press releases, conducting press conferences, developing public relations strategies, interacting with the media, responding to negative news, and using the internet and social media creatively.
• The Master of Arts in Advertising and Public Relations program prepares students for careers in business development, client service, media planning, budgeting, logistics, brand management, media purchasing, selling, production, and innovation.
• The Master of Arts in Advertising & Public Relations course teaches students how to control the public transmission of information about persons or organizations.

MA Advertising & Public Relations Employment Areas

• Film Industry
• NGOs
• Radio & Magazine Advertisements
• Research & Educational Institutes
• TV & Newspapers

MA Advertising & Public Relations Job Types

• Account Manager
• Business Development Manager
• Consultant
• Corporate Manager
• Junior Consultant
• Marketing Executive
• Public Relation Officer
• Receptionist
• Systems Manager
• Trials Executive