Bachelor of Commerce in Advertising & Brand Management
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Duration
3 Years
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Level
Graduation
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Type
Degree
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Eligibility
10+2
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B.Com Advertising & Brand Management or Bachelor of Commerce in Advertising and Brand Management is an undergraduate Commerce course. The Advertising and Brand Management course deals with the manner, by which candidates can understand how business institutes get the establishment underway and the different ways of achieving these measures. The course enables the candidates by a proper balance of practical exposure and theoretical concepts. The Bachelor of Commerce course in Advertising and Brand Management covers a deep analysis of several planning campaigns. Practicing strategies involving even management and sales promotion are an integral part of the course at the undergraduate level.
The Bachelor of Commerce degree program in Advertising & Brand Management is generally a three academic year degree course. The Bachelor of Commerce degree program in Advertising & Brand Management may be provided on a part-time basis by certain institutes and its syllabus is divided into six semesters.
B.Com Advertising & Brand Management Eligibility
- The candidates should complete their 10+2 or its equivalent exam with subjects like advertising and tourism, etc. in Commerce stream.
- The marks of admission for this course may vary from college to college. In various colleges, it conducts entrance exams plus interviews and the percentage of 12th class for the admission of students.
B.Com Advertising & Brand Management Syllabus
Syllabus of Advertising & Brand Management course as prescribed by various Universities and Colleges.
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B.Com Advertising & Brand Management Semester-I
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Sr. No.
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Subjects of Study |
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1
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Fundamentals of Advertising I
- Advertising
- Advertising and Society
- Advertising and Marketing
- Comparative Study of Advertising with Sales Promotion, Public Relations, Publicity, and Personal Selling
- Five Players of Advertising (Wells Burnett) Current Issues in Advertising
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2
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Fundamentals of Branding
- Brand Perspectives
- Brand and Consumers
- Customer Loyalty Brand Development Index & Category Development Index (BDI & CDI) Valued Discrimination (Strategy for Building Superior Brands)
- Stages of Brand Evolution
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3
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Graphic Designing I
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B.Com (Advertising & Brand Management) Semester-II
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1
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Fundamentals of Advertising II
- Consumer Behaviour
- Objectives of Advertising (DAGMAR Approach)
- Types of Advertising
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2
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Laws of Branding
Introduction to Laws of Branding:
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The Law of Expansion
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The Law of Quality |
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The Law of Contraction
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The Law of the Category
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The Law of Publicity
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The Law of the Name
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The Law of Advertising
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The Law of Extensions
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The Law of the Word
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The Law of Fellowship |
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The Law of Credentials
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The Law of the Generic |
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The Law of the Company
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The Law of Shape
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The Law of Sub Brands
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The Law of Colour
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The Law of Siblings
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The Law of Borders |
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The Law of Consistency
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The Law of Change |
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The Law of Mortality
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The Law of Singularity |
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3
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Graphic Designing II
- Corel Draw
- Creation of logo & print advertisements by using Corel Draw
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B.Com (Advertising & Brand Management) Semester-III
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1
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Advertising Media & Media Planning
- Advertising Media Planning
- Development and Implementation of Media Strategies
- Media Scene in India, Media for Rural Markets, Legal And Social Control on Advertising, ASCI (Code of Conduct)
- Qualitative Aspects of Media Vehicle, Determining the Relative Cost of Media
- Types of Advertising Media (Features, Merits, Demerits)
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2
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Brand Positioning
- Brand Positioning I
- Brand Positioning II
- Brand Repositioning
- Positioning Errors
- Positioning Strategy (Meaning) Types of Positioning Strategies
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3
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Graphic Designing III
- Creation of print advertisements by using Photoshop image handling
- Photoshop (Introductory)
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B.Com Advertising & Brand Management Semester-IV
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1
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Advertising Management
- Advertising Budget
- Advertising Agency
- Advertising Department
- Client-Agency Relationship
- Methods of Budget Appropriation
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2
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Brand Identity &Valuation
- Brand Image
- Brand Identity
- Brand Valuation
- Brand Awareness
- Maintaining Desired Brand Association Brand Elimination
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3
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Graphic Designing IV
- Creation of print advertisements by using layers & masks (advanced Photoshop)
- Photoshop (Advanced)
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B.Com Advertising & Brand Management Semester-V
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1
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Creative Advertising I
- Advertising Research
- Advertising Theories
- Creative Advertising
- Creative Strategy, Unique selling proposition, Creative Brief
- Effective Creativity
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2
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Brand Management
- Advantages & Disadvantages of Brand Extensions Brand Portfolio
- Branding Strategy
- Line Extensions
- Stages of Brand Management
- Types of Brand Extensions
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3
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Graphic Designing V
- 2D & 3D Animation (Introductory)
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B.Com Advertising & Brand Management Semester-VI
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1
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Creative Advertising I
- Ad. Campaign
- Copywriting
- Copywriting for Print
- Layout & Design
- Visual Communication
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2
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Brand Equity
- Assets & Liabilities of Brand Equity
- Building Brand Equity
- Brand Equity (Definition)
- Managing Brand Equity
- Measuring Brand Equity
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3
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Graphic Designing VI
- 2D & 3D Animation (Advanced)
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B.Com Advertising & Brand Management College
B.Com Advertising & Brand Management Course Suitability
- Candidates who are willing to go for teaching fields at higher degree levels i.e., college and university level both in private and government institutions are well suited for the course.
- They should have basic qualities like creativity and flair for writing or the ability to translate ideas into a visual format required for making a successful career in this field.
- Applicants should have an insight into the interests of people, the ability to work as part of a team, mental and physical toughness to be able to withstand high pressure and criticism, must be sociable, and have a calm temperament.
- Those who are willing to go for market and media research should have an analytical and logical brain.
- Those who will take up the creative field should possess artistic abilities to make the ad appealing to the masses.
How is the B.Com Advertising & Brand Management Course Beneficial?
- One can go for higher degree programs in respective subjects such as a Master’s degree, etc. for higher studies.
- After completing the course they can go for jobs in private advertising agencies; advertising departments in private or public sector companies; advertising sections of newspapers, journals, and magazines; commercial sections of radio or television; market research organizations, etc.
- They can also have jobs freelancing.
- They can also become teachers/lecturers in schools and colleges/universities both on a private and permanent basis.
B.Com Advertising & Brand Management Job Types
- Assistant Mechanic
- Area Sales Manager
- Assistant Brand Manager
- Advertising and Brand Manager
- Brand Manager / Brand Activation & Customer Relationship Marketing Specialist
- Customer Development Officer
- Instrument Operator
- Marketing Manager
- Publishing Manager
- Product Development Manager
- Teacher & Lecturer
- Trade Marketing Manager
