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Duration 3 Years |
Level Graduation |
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Type Degree |
Eligibility 10+2 |
B.Com Marketing & Advertising Eligibility
B.Com Marketing & Advertising Syllabus
Syllabus of Marketing & Advertising Course as prescribed by various Colleges & Universities.
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B.Com Marketing & Advertising Semester-I |
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Sr. No. |
Subjects to Study |
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1 |
Advertising, Marketing, and Society |
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2 |
Brand Perspectives and Stages of Brand Evolution |
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3 |
Comparative Study of Advertising with Sales Promotion, Public Relations, and Personal Selling |
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4 |
Fundamentals of Advertising and Branding |
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5 |
Graphic Designing |
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B.Com Marketing & Advertising Semester-II |
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1 |
Corel Draw and Graphic Designing |
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2 |
Consumer Behaviour and Objectives of Advertising |
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3 |
Creation of Logo & Print Advertisements by using Corel Draw |
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4 |
Introduction to Laws of Branding |
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5 |
Types of Advertising and Fundamentals of Advertising |
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B.Com Marketing & Advertising Semester-III |
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1 |
Advertising Media & Media Planning |
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2 |
Brand Positioning and Repositioning |
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3 |
Development and Implementation of Media Strategies |
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4 |
Legal and Social Control on Advertising |
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5 |
Qualitative Aspects of Media and Determining the Relative Cost of Media |
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B.Com Marketing & Advertising Semester-IV |
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1 |
Advanced Photoshop |
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2 |
Advertising Agency and Advertising Management |
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3 |
Advertising Budget and Methods of Budget Appropriation |
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4 |
Brand Awareness, Brand Image, Brand Valuation, and Brand Identity |
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5 |
Client-Agency Relationship |
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B.Com Marketing & Advertising Semester-V |
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1 |
Advertising Theories |
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2 |
Brand Management and Branding Strategy |
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3 |
Creative Advertising And Advertising Research |
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4 |
Introductory 2D & 3D Animation |
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5 |
Line Extensions and Types of Brand Extensions |
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6 |
Stages of Brand Management |
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B.Com Marketing & Advertising Semester-VI |
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1 |
Advanced 2D & 3D Animation |
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2 |
Brand Equity, Building Brand Equity, and Assets & Liabilities of Brand Equity |
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3 |
Creative Advertising and Visual Communication |
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4 |
Copywriting & Copywriting for Print |
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5 |
Layout & Design of Ad Campaigns |
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6 |
Managing & Measuring Brand Equity |
