BA Advertising and Brand Management

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Bachelor of Arts in Advertising and Brand Management

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

B.A (Advertising and Brand Management) or Bachelor of Arts in Advertising and Brand Management is an Under-Graduate Advertising course. The Advertising and Brand Management course primarily aims at imparting the candidates the basics of the advertising sale along with detailed aspects of brand management promotion. The Bachelor of Arts course contains subjects that deal with the manner by which candidates can understand how business institutes get the establishment to underway the different ways of achieving these measures.

The Bachelor of Arts course in Advertising and Brand Management enables the candidates to have a proper balance of practical exposure and theoretical concepts. The Advertising and Brand Management course covers a deep analysis of several planning campaigns. Practicing strategies involving even management and sales promotion is an integral part of the course at the undergraduate level. The duration of the Bachelor of Arts course in Advertising and Brand Management is three years and provides many career opportunities to candidates after their successful passing.

B.A (Advertising and Brand Management) Eligibility

  • Aspiring candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
  • The students should have secured a minimum of 50% aggregate marks or equivalent CGPA at their Intermediate level. 

B.A (Advertising and Brand Management) Syllabus

Syllabus of Advertising and Brand Management as prescribed by various Universities and Colleges.

B.A (Advertising and Brand Management) Semester-I

Sr. No. 

Subjects of Study

1

Marketing Research

2

Marketing Introduction

B.A (Advertising and Brand Management) Semester-II

1

Advertising and Marketing (Culture, Media and Film, Design, Management Science, Psychology, Sociology, or Art)

B.A (Advertising and Brand Management) Semester-III

1

Advertising and Advertising Simulation

2

Digital Marketing

B.A (Advertising and Brand Management) Semester-IV

1

Consumer Behavior

2

Marketing in Supply Chain

B.A (Advertising and Brand Management) Semester-V

1

Advertising Research

2

Brand Strategy

3

Strategic Marketing

B.A (Advertising and Brand Management) Semester-VI

1

Integrated Communications

2

Marketing related Project

 

B.A (Advertising and Brand Management) Colleges

B.A (Advertising and Brand Management) Course Suitability

  • The course is suitable for those who want to develop key advertising and brand communication skills focusing on creative practice underpinned by strategic thinking.
  • They should have creative practice, theory, and marketing, and a clear understanding of the integration of creative activities and marketing functions. 
  • They also possess skills like an exciting mix of creative practice, theory and marketing, live briefs, team projects, and research identifying changing markets, trends, target audiences, and customer needs.

How is the B.A (Advertising and Brand Management) Course Beneficial?

  • BA in Advertising and Branding specialists can find work in a variety of commercial and public institutions such as banking, industries, and pesticides, among others. They may work as a Brand Manager, Marketing Manager, Teacher, assistants, or Instrument operators, among other things.
  • The candidates earn career opportunities in an organization that relates to planning as well as managing several corporate and private-based campaigns. 
  • The organizations that relate to sales promotion also offer a career to the interested candidates. Students will be equipped with the necessary skills and knowledge to develop careers in the creative industries as account planners, creative managers, researchers, media planners/buyers, and copywriters. 
  • Some graduates may enter these industries from the agency side, others from the client side. These roles are highly regarded in business overall and not just in the creative industries.

B.A (Advertising and Brand Management) Employment Areas

  • Educational Institutes
  • Fashion Retail Outlets
  • Fashion Designing Companies
  • Garment Manufacturing Companies
  • Online Brand Management Centres
  • Shopping Malls

B.A (Advertising and Brand Management) Job Types

  • Advertising Intern / Trainee
  • Account Executive / Advertising Sales Executive
  • Assistant Brand Manager / Advertising Brand Manager / Brand Manager
  • Business Development Executive
  • Key Account Manager
  • Marketing Executive

Advanced Course in B.A (Advertising and Brand Management)

  • M.A (Advertising and Brand Management)