Post Graduate Diploma in Advertising, Syllabus, Eligibility, Duration, Diploma Course

Home Courses in India Mass Communications Courses Advertising Courses Post Graduate Diploma in Advertising

Duration

1 Years

Level

Diploma After Graduation

Type

Diploma

Eligibility

Graduation

Post Graduate Diploma in Advertising is a Diploma level Mass Communications course. Advertising is a post graduate diploma programme and comprises application-based instruction by industry professionals. Designed to give a thorough working knowledge of Advertising and Marketing communication and how they inter-relate, the course comprises of modules, research projects and workshops. The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising.

Post Graduate Diploma in Advertising Eligibility

Bachelor degree with minimum 45% marks in aggregate (40% in case of SC/ST candidate) or any other equivalent qualification.
Some of the very reputed universities and institutes conduct entrance examination for admission.

Post Graduate Diploma in Advertising Syllabus

Syllabus of Advertising as prescribed by various Universities and Colleges.

Sr. No.	Subjects of Study
1	Introduction to Communication
	Communication and Audiences, Mass Communication Theories, The Print Media, Introduction to the Audio Visual Media, Media Organizations of the Government
2	Introduction to Advertising
	Advertising in Economy, Advertising and Marketing, The Advertising Business, Advertising Theories, Social, Ethical and Legal aspects of Advertising
3	Principles of Public Relations
	Four elements of Public Relations, Evolution of Public Relations, Development of Public Relations in India, Organisation for Public Relations, Public Relations and Publics, Future of Public Relations
4	Creating Advertisements
	Introduction to Typograpy, Principles of Design, Setting Advertising, Developing Advertising Strategy, Introduction to copy writing, Message, Making Radio Commercials, Television Advertising
5	Advertising & PR
	Public Relations as Communication, Public Opinion, Techniques of propaganda, The nature of public issues, Employee Relations, Shareholder Relations
6	Media Planning
	Media planning process, Segmenting and targeting, Media selection, Planning, Tactics and implementation, Media effectiveness

Post Graduate Diploma in Advertising Colleges

Gyanvarsha Institute, New Delhi
Brilliant Education, Jamnagar
Annamalai University, Cuddalore
Jagran Institute of Management and Mass Communication - JIMMC, Noida

Post Graduate Diploma in Advertising Course Suitability

Course provides basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication.
Course is suitable to enable the students to integrate various functions with organizational goals and strategies.
This course is good for those who are looking to enter the advertising industry in a range of roles and levels.

How is Post Graduate Diploma in Advertising Course Beneficial?

This course is designed to create opportunities for students to work in the creative industries or further develop research projects at Ph.D. level.
It helps to provide hands-on training on planning and production of brand and social issue campaign.

Post Graduate Diploma in Advertising Employment Areas