MBA Customer Relationship Management

Master of Business Administration in Customer Relationship Management

MBA Customer Relationship Management or Master of Business Administration in Customer Relationship Management is a Post-Graduate Human Resource Management course. Customer relationship management is a widely-implemented strategy for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support.

The duration of a Master of Business Administration in Customer Relationship Management is normally a two years program with two or more semesters but time duration may differ from institute to institute and also maybe on a part-time basis by certain institutes.

MBA Customer Relationship Management Eligibility

• Admission to any of the IIM (Indian Institutes of Management) schools requires passing Common Admission Test (CAT) along with a graduate degree from a recognized college and university, however, other business schools require passing either CAT, XAT, GMAT, JMET, or MAT each of which qualifies candidates for entrance into any management institutions in India.
• Apart from these entrance tests, there are few business schools that conduct aptitude tests individually which qualifies candidates for that particular business school.  The short-listed candidates of the IIMs and some other leading management institutes are expected to write essays.
• Group discussions and personal interviews are also conducted generally to determine the personality traits and communication skills of the candidates. For many management colleges in India, Admission: Many B-schools offer admission to a candidate on the basis of the cumulative scores of the Entrance Exam, GD/PIs, and sometimes work experience.

MBA Customer Relationship Management Syllabus

Syllabus of Customer Relationship Management Course as prescribed by various Universities and Colleges.

MBA Customer Relationship Management College

• Bharathiar University, Coimbatore

MBA Customer Relationship Management Course Suitability

• Students who are interested or desirous in MBA in Customer Relationship Management and its related areas, etc. are most suitable for this course.
• Those who are willing to go for teaching fields at higher degree level i.e. college and university level both in private and government institutions.
• Candidates should be known for mapping the service delivery processes, evaluating critical success points in the process, and defining service standards and objectives for these essential points.
• Those who can do service delivery procedures to optimize material service, creating service level agreements to smooth internal service delivery.

How is the MBA Customer Relationship Management Course Beneficial?

• One can go for higher degree programs in respective subjects such as a Ph.D. degree for further research studies.
• The course teaches the student to aim to reinvent marketing and customer management for high-performance businesses. Consultants specialized in this area focus on strategy and take responsibility for organizational change and business transformation.
• You are likely to be involved in a range of activities from assessing businesses and processes to performing value analysis to identifying opportunities for improvement.
• The course helps them create a superior experience for their customers and enhance the value of their customer relationships by combining knowledge with the latest tools and technologies.

MBA Customer Relationship Management Employment Areas

• Banking Sector
• Colleges & Universities
• E-Commerce Sectors
• Finance
• IT Sector
• Insurance Companies
• Legal Services
• Research Departments

MBA Customer Relationship Management Job Types

• Audit Manager
• Customer Care Executive / Customer Service Executive
• Database Administrator
• Financial Planning, Budgeting-Manager
• Guest Relations Executive
• Security Analyst
• Team & Technical Leader