Advertisement plays a crucial role in the business. Nowadays, marketing is totally depended on the adverts. Advertising is the art of convincing the customers to buy the products that are offered by the company. It is one of the concepts of Mass Communication. The career in the advertising field is glamorous as well as quite competitive as more and more agencies opening up every day. There are various modes of advertisement like the Internet, TVs, Radio, Magazines, Newspapers and Hoardings. It plays a key feature in creating demand; promote the marketing system and increase economic growth.
Job Opportunites and Career Prospects in Advertising
There are various choices to pursue your career in the advertising world. You have a number of choices to startup with this industry depending upon your skills. The job professions are categorized mainly into two types:
- Creative Jobs: The creative jobs consist of various professions. These are the chores which are purely depending on the creativity.
- Copywriters: The main role of the copywriters is to write adverts and make the creative slogans, words and the audio scripts for the visualizations of the adverts. An advertising copywriter should be highly creative and imaginative. Good writing skills are also needed. Moreover, have a keen interest in all advert techniques. The work of a copywriter varies from client to client, as demanded by the client they have to work on that matter. For becoming a copywriter, you will need a bachelor’s degree in the communication, English or journalism. The average annual salary of a copywriter in India is around Rs.2,98,315.
- Graphic Designer: The main purpose of the graphic designer is to produce the designs for the adverts. The design is in such a way that it conveys the client’s message to the audience with high visual impact. Nowadays most of the designing work is done on the computer with help of various graphic designing programs. In a graphic designer, there should be strong computer skills along with a strong visual sense. Also, an interest in the graphics and typography is required. Graphic designers must be able to use a variety of programs such as Quark Xpress, Freehand, Illustrator, Photoshop, 3D Studio Max, Acrobat, Director, Dreamweaver and Flash. A bachelor’s degree in fine arts, graphic arts or other visual art related subjects is required to become a professional graphic designer. The average annual salary of the graphic designer in India is approximately Rs.6,00,000.
- Photographer: An advertising photographer works with the ad agency to utilize his photography skill in the marketing campaigns. It depends on the client’s demand that you will photograph a product, place, models or building. The photographs used in the marketing should be interesting as well as eye-catching. At present, online shopping is very common. People order product just by seeing the photographs of the product. This is how photography plays a significant role in the advertising. Proper knowledge of the camera is very important to become a marketing photographer. You are aware of all technical skills regarding photography. Also, the bachelor’s in the photography or related is required to become a professional photographer in the ad industry. The average annual income of a photographer in an ad agency is around Rs.6,00,000.
- Visualizer: A visualizer transforms the pictures, images, written texts to the graphic visuals that are eye-catching and easy to understand. The images are enhanced by the visualizer and addition of special effects is done by him. The graphics can be in 2-Dimensional, 3-Dimensional or 4-Dimensional. A professional visualiser must possess great design creativity. Besides this, a bachelor ’s degree in design or other equivalent course required. The annual income of a visualiser in India is around Rs.3,00,000.
- Typographer: Generally, typography is the art and technique of arranging and designing type. It is a crucial part of promotional material and advertising. It is often used to draw the attention of the readers to a particular advertisement. So this is the work of a typographer. For this occupation, you have to earn an associate’s degree in graphic design or a related field. The average annual wage for this occupation is around Rs.4,00,000.
- Executive Jobs: The executive jobs in advertising consist of various professions. These jobs are based on the management work.
- Client Servicing Executive: The client servicing executives act as the middlemen between the external customers and the internal department of their organization. They deal with problems of the customers by interacting with them over phones, emails etc. Their main target is to satisfy the client with the product or service of their company. They supervise the ad campaigns and develop the new ideas to increase the sale of the client. Various skills needed for working as a client servicing executive like good management skills, good decision-making power along with the analytical mind. For working as a client servicing executive, a bachelor’s degree in the finance, economics, advertising, finance or business is needed. The annual salary package of this post is around Rs.2,40,000.
- Market Research Analyst: The market research analyst gathers and analyzes the data on consumers and other competitors. The main role of the analyst is to examine the market conditions and helps in increasing the product sale. They analyze the people need, what customer want and at what price and help the company with these issues. An analyst must have the ability to notice the pattern within statistics, as well as accuracy and attention to the details, are must for working as an analyst. Understanding the need of the customers that why they choose your company over other competitors and provide the required service is the purpose of the analyst. To pursue your career in this field, a bachelor’s degree in market research or a related field is required. The average salary of an analyst per annum is around Rs.3,51,000.
- Media Planning/Research Analyst: The main role of the planning department starts at the time when the ad work is done. They are responsible for planning, scheduling, time and space in the newspaper, TVs, radios, magazines and other advertising sources. The goal of this department is to convey the ad to the audience in the budget. A bachelor’s degree in the broadcasting and media or in a related field is required for this designation. The annual income in this stream is around Rs.5,00,000.
- Advertising Account Manager: The advertising account manager prepares the cost estimations which are in relation with advertisement also present the advert ideas to the client. They are responsible for ensuring that the company meets the client’s need or not. Actually, they are like the bridge between the client and the organization. They have to solve the problems within the account management team and manage the internal and external communications and drive the project to the end. A bachelor’s degree in advertising or equivalent to this is required to become an advertising account manager. The annual salary package of the account manager is approximately Rs.5,50,000.
Nowadays, the advertisement is necessary to increase the influence of the business. So, working in this line is a good option for the youngsters as this sector is growing up by the passing of time. Also, a number of options are available in this field for opting as a career.
